Product Description

Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category.

Product Details

• Amazon Sales Rank: #247010 in Books
• Published on: 2007-03-09
• Released on: 2007-03-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 169 pages

Review
"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing

"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee

"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners

About the Author
Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has a Master's Degree in Mass Communications from Boston University and a Bachelor's Degree in English from Dickinson College. Linda has won the American Society of Business Publication Editors' Gold and Silver Awards for excellence in business writing, and is a member of the PRSA Counselor's Academy, the Arizona Technology Council, and the Phoenix Social Media Club. A frequent speaker for associations throughout the United States, she lives with her husband, Dale, in Scottsdale, Arizona.

Customer Reviews

Kasia, Web 2.0 entrepreneur and enthusiast
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.

If you do PR and you haven't read this book....
Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.

Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.

Walt Boyes
Editor in Chief
Control magazine
www.controlglobal.com

On The Money!
Linda lays out the details on building a strategic public relations plan. She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.

Her take on PR dismisses the Press Release Mills and Spin Doctors who damage our discipline and those foolish enough to engage them. She fleshes out some of the concerns I expressed in a Barks & Bites OPED in the Public Relations Journal Bulldog Reporter, entitled "I Want A Divorce." Her take on public relations is right in line with the role I advocate in my book, Play Nice, Make Money.

Linda has obviously been there and done it all. While students and PR professionals can gain much from this book, every business executive can gain a much better understanding of the role PR should play in their organization as well. This book should be required reading in every MBA program and business course as well as every communications course offered.

W.T. "Bill" McKibben