Product Description

Fresh out of ideas?

Use the 50 field-tested tactics in this book to jump-start sales and strengthen your image.

The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to transform your business-to-business public relations efforts from ho-hum to can’t-miss.

Public relations professional Jeff Winke has assembled this sourcebook of ideas, strategies and tactics forged through real-world use with businesses of all sizes – from start-up operations with spectacular better-mousetrap ideas to Fortune® 100 mega-successes that use powerful PR strategies to stay one step ahead of aggressive competitors.

Learn how easy it is to add oomph to your PR programs and generate the positive attention you need to guarantee the success of your business.

Product Details

• Amazon Sales Rank: #290476 in Books
• Published on: 2006-04-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 196 pages

About the Author
Jeff Winke has developed plans and implemented programs for a wide variety of industrial, technical and service clients over his 25+ year career. He lives in Milwaukee, Wisconsin, where he plies his skills as a publlic relations counselor, magazine editor and adjunct university professor.

Excerpt. © Reprinted by permission. All rights reserved.
This is a sourcebook – a collection of ideas, strategies and tactics that have been forged through actual use with businesses of all sizes. Operations ranged from entrepreneurially-sparked, start-up operations with spectacular better-mouse-trap ideas to Fortune® 100 mega-successes that have remained fresh, alert and agile in a marketplace where they are the target of aggressive competitors.

Customer Reviews

A quality, realistic guideline
I'm a long-time journalist who is on the receiving end of PR pitches, and this is
the book I wish the PR pros would read. It's obvious the author has worked in the real world. It's not a textbook full of theories but instead features specific ideas that can realistically be put in place. I think small business owners in particular stand to benefit from this book. Go through, highlight a few ideas, follow the advice and I'm sure you'll see results.

Real-world strategies and tips--a great collection of ideas
Winke's book reflects obviously tried-and-true experiences in the real world of public relations. These are strategies and tactics that work, and as a public relations/marketing professional myself, I can testify that Winke has done his homework. If you're seeking sensible--and clever--ways to jump-start your organization's PR efforts, start here before you begin thinking about reinventing the wheel. Highly recommended.

I highly recommend this fast read, get to the point book of PR strategies.
I've read the book, cover to cover. Fast, easy access to the kinds of public relations and communications information you want--without getting hung up on a lot of added talk.

Streamlined format makes for an easy read experience. Regardless of your setting, I'm in government, there's years of experience available to the reader--with an easy access format. You don't have to sequentially read until you bump into what you need. You want info on Fact Sheets, you can get to it in short order.

For the person who knows a little and maybe a lot,this book gets their thinking going and gives them a try this and try that ideas. It works with its menu of options. For the new learner who aspires to PR, it gives exposure to the things you need to know without teaching. If you're in the field, the book doesn't preach, just shares successful strategies that could work for you.

I'd recommend this book to the casual reader who wants to learn how it all works, as well as the seasoned professional.