Product Description

Writing for Trade Magazines gives practical information for both professionals and beginners on getting published in the burgeoning business magazine markets. Written by a former trade magazine editor, the book explains:

* What trade magazines are and are not, the vast size of the market, and the challenges and rewards for freelancers in this fast-growing segment of the publishing industry.
* What trade editors want; what they actually need; and how freelancers can provide both.
* How to come up with the right idea, pitch it to the right person, and get an assignment.
* Who the thirty largest trade magazine publishers are, and what magazines are the top in each industry.
* How to find and interview business professionals productively, and how to network to find mentors within an industry.
* How to learn the trade writing craft with case histories, project profiles, and other "on the scene" stories.
* How to write how-to and service stories specifically for trade magazines.
* How to write round-up, trend, and trade show stories.
* How to use research for trade stories to build additional income through consumer magazine articles and commercial writing.
* How to balance workload with productivity, and joy with aggravation.
* How to edit work before the editor does.
* How to manage a writing career professionally, and how to increase income by recycling research.

Product Details

• Amazon Sales Rank: #1377998 in Books
• Published on: 1999-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 212 pages

Review
I have just read your book in record time (2 days including time for eating, sleeping and getting some work out) and I am really impressed! Your depth of knowledge is quite amazing. I only wish you'd written this book sooner. I've been tearing my hair out trying to find ways of boosting my income, and here you have all the answers.

I found the overview of the major trade publishers and what sort of things they are looking for very useful indeed. If your web page hit counter suddenly shoots up, it's probably me coming to get the publication-by-publication info!

I've already started following your advice on how to make more money out of every story. It's so simple, I don't know why I never thought of it. This book is just so full of information that I can use, even though I'm based in South Africa. I envy the advantage your US readers will have. Well done on a great book! You deserve to sell hundreds of thousands of copies! -- Janet Pieterse

This is a great resource for writers! It is well written in clear and precise language that makes for easy reading. This is a must have for those interested in writing for trade journals. -- Anne P. St.John

Writing for Trade Magazines is Engrossing, Inspirational and a Great Reference! Take out your highlighter and notebook before starting this book. Ken Hanson knows his subject and shares his detailed writing and marketing information in an easy-to-read style. Even if you never planned on writing for trade magazines, Hanson gives you so many good ideas about this market that you'll want to jump into trade magazine writing by the end of chapter 2! Add Writing for Trade Magazines to your DAILY reading list for both inspiration and concrete ideas for making and selling materials. -- Kathleen E. Kain, Ph.D., writer and publisher

About the Author
A professional writer and former editor of three McGraw-Hill trade magazines, Kendall Hanson has published more than one million words in over 900 trade magazine features. His plain language instruction can help both professionals and beginners to break into the underserved international market of 17,000-plus trade magazines.

Customer Reviews

Definitive, practical, profitable reading.
In Writing For Trade Magazines: How To Boost Your Income By $200 To $500 Per Week, veteran trade editor and professional writer Kendall Hanson provides detailed information on how to research, query, and write articles that will sell to the trade magazine industry. Hanson's advice is practical, thorough, and "writer friendly". Writing For Trade Magazines emphasizes that good trade writers don't need to be trained in journalism or hold English Lit degrees, what they do need is to make effective contacts with potential publication clients and write interesting pieces for trade magazines. Writing For Trade Magazines is "must" reading for any aspiring author seeking to make sales to magazines, periodicals and journals, and holds a great deal of sound and valued information for even experienced professionals on enhancing and maximizing their sales and cash flow.

This is an incredibly useful book, one of a kind !
There are very few books in Hanson's field (I should know, I reviewed over 1,000!), and this book is by far the best of the lot!

The book is a veritable tour-de-force by a highly knowledgable writer/editor/journalist, with detailed, easy-to-read and eminently practical advice for novice and practitioner alike. The book's pages are studded with insights, tantalizing ideas, and marketing suggestions. This is, in my view, one of those very few MUST-HAVE books for all interested in a writing career!

Trade Journal Writing made Easy!
I found this piece of work to be a fantastic resource for all writers. It is written in an easy to understand language that makes the reading quite easy (most writers get to technical and their readers doze off quickly).

This book is a must for all writers for trade publications and those who want to write for trade pubs.

As a writer for several trade newspapers I found many examples of interviewing techniques that can make my job easier.