 | The Associated Press Stylebook and Briefing on Media Law
Buy used from: $0.01 This is every journalist's Bible in the newsroom. This is a must-have when writing press releases.
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 | The Public Relations Writer's Handbook by Merry Aronson
Buy used from: $0.70 Pretty good information on writing press releases and other publicity materials.
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 | The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series) by Kathy Bonk
Buy new: $25.39 / Used from: $1.60 This not only touches on media advocacy, but talks about communication plans and other great communication tools for nonprofits.
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 | Making The News: A Guide For Nonprofits And Activists by Jason Salzman
Buy used from: $1.98 Making the news is an activist's guide to getting covered. Some great information, but a bit too much information for beginners.
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 | News for a Change: An Advocate's Guide to Working with the Media by Dr. Lawrence Wallack
Buy new: $50.70 / Used from: $33.50 A great read that gives tips and is specific to health issues.
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