 | Copywriting That Sells High Tech by Janice M. King
Buy new: $44.95 / Used from: $24.95 My own book, with numerous ideas and examples that cover marketing and public relations for technical products, services & companies
|
 | Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner
Buy new: $25.16 / Used from: $21.50 White papers have long been a marketing staple for technology products. Read this book for a complete guide to writing, producing, and promoting these important documents.
|
 | Words That Sell by Richard Bayan
Buy used from: $0.01 The most-used reference on my bookshelf. Presents word lists to describe product characteristics and phrases for openers, closers, and other document elements.
|
 | Random House Webster's Word Menu by Stephen Glazier
Buy new: $6.99 / Used from: $0.52 A cross between a thesaurus and a dictionary, with words arranged by topic. Very useful for text that incorporates a metaphor or imagery, because you can easily find all related words in one place.
|
 | The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide by William E. Blundell
Buy new: $10.17 / Used from: $1.00 A bit dated, but filled with ideas and techniques for telling a good story and working effectively with different elements of an article. Written by former reporter for The Wall Street Journal.
|
 | The Power of Persuasion: How We're Bought and Sold by Robert V. Levine
Buy used from: $10.48 Engaging insights into the psychology of persuasion that is applied in many marketing and sales activities.
|
 | Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts by Tom Sant
Buy new: $12.21 / Used from: $5.86 Sant provides a practical, clear guide to both content and process when writing proposals. Many of his suggestions are also relevant to other marketing writing projects.
|
 | A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast by Jennifer George-Palilonis
Buy new: $44.16 / Used from: $29.28 Infographics -- the highly annotated visuals that appear in newspapers to explain complex stories -- can be great tools for clarifying and enhancing technical content.
|
 | Hot Text: Web Writing that Works by Lisa Price
Buy new: $29.20 / Used from: $11.27 An excellent and detailed (if opinionated) guide to writing Web content and email messages.
|
 | The Fact Checker's Bible by Sarah Harrison Smith
Buy new: $11.70 / Used from: $5.00 You can gain insights about the fact checking practiced by journalists in this book. Smith's discussion is focused largely on the issues that come up in feature articles and news reporting. However, she offers useful guidance for the process of fact checking, handling discussions with authors and editors, and evaluating the implications of visuals and video.
|
 | The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications by Amy Einsohn
Buy new: $16.47 / Used from: $11.45 The book's exercises and the explanations that accompany the answers will help you develop your writing skills and understand why copyeditors make certain changes in your work.
|
 | Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management Library) by John Care
Buy new: $68.00 / Used from: $97.86 Anyone selling technology products will learn from the detailed info on techniques and step-by-step processes for the technical sales cycle.
|
 | International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library) by Nancy L. Hoft
Buy used from: $3.78 Although a bit dated and now out-of-print, this is still a comprehensive book on the issues of localizing print and electronic materials for international markets.
|
Listmania!
