Product Description

Describes how to write an attention getting news release.

Product Details

• Amazon Sales Rank: #463985 in Books
• Published on: 1992-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Review
Many businesses have reported significant increases in sales as a direct result of stories generated from news releases. Studies have shown that responses to editorials derived from news releases are about seven times as effective as paid advertising, yet cost only a fraction of the amount. People trust editorials as unbiased reporting. Advertising, on the other hand,is looked upon with skepticism because people know the advertiser is trying to sell something.

WRITING EFFECTIVE NEWS RELEASES is aimed at teaching you how to get needed publicity with little expense. The book provides a cookbook approach to news release writing that focuses on using news values that are essential for any well-written story. It is loaded with actual examples of news releases which have proven effective in generating publicity. It also includes many insights and helpful hints on working with the media and creating newsworthy ideas. -- Home Office Opportunities

Oh Boy! An entire book on news releases. This is a very, very important book, and here's why: The media needs news. It sounds simple, but it's true. News releases are the tools of the trade for TV, radio, Cable, newspapers, and company newsletters. So many people seem to do news releases wrong, and with hundreds coming in a day, a good news release can make the difference between great exposure for your service, product, or event, or no exposure.

The book's biggest selling points: lots of actual news releases are shown and critiqued, arranged intelligently by type of release (TV/radio; non-profit groups, business releases, etc) . Other books have only skimpy info on news releases, this one seems like "the bible"!

The addition of an excellent resource section, full of useful reference books, makes this essential for anyone needing free publicity. Highly recommended. -- Cliff Martin, COSMEP Newsletter, The International Association of Independent Publishers

Written by former reporter and newspaper columnist, Catherine McIntyre, the publication offers a cookbook approach to news release writing that focuses on conveying news value, so your stuff gets ink. The book's loaded with examples of releases that have been effective publicity generators. Also includes helpful hints on working with themedia. -- WHAT'S WORKING -- United Communications Group

About the Author
Author is a newspaper reporter, columnist and advertising copywriter

Customer Reviews

Best Press Release book I've seen
This is the best book on writing press releases I've seen. I have written many press releases in my job over the years and this book is an excellent guide. I recommend to everyone.

Buy this book!
If you're thinking of purchasing this title, do it! I studied it over the course of one week. The next week, I drafted my news releases. The third week, I sent them out to 35 newspapers and two of them picked up the story. This is a hit rate of almost 10% and I know I wouldn't have achieved it without the principles I learned in this book. And by the way, this was the first news release I'd ever written. This book WILL teach you what you need to know.

Insider's take
Did I get on the front page after reading this? Definitely NOT.

Did it give me insight on what an editor may be thinking when I write? Absolutely.

The examples are very to the point on what format to do and not to do. Very down to earth, a lot of examples, pretty well written. It covers a range of examples, from announcements for retirement parties to press releases for products.