Product Details

• Amazon Sales Rank: #1580 in Watches
• Brand: Casio
• Model: AMW330D-1AV
• Dimensions: 1.00 pounds
• Band material: stainless-steel
• Bezel material: stainless-steel
• Case material: stainless-steel
• Clasp type: fold-over-clasp-with-double-push-button-safety
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 46.2 mm
• Stainless-steel case; Black dial; Date function; Chronograph functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
This dive-inspired chronograph by Casio features luminous hands, three subdials, and stick indexes over a black dial for time telling at a glance. A mineral crystal protects the 46.2-millimeter case, and the stainless-steel band allows comfort for all-day wear. A great watch for athletes, it also has a date display and is water resistant depth of 330 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Great looking
For such a price I think Casio did well,it really looks like an expensive watch.I have no idea if the glass scratches easily or not,as mentioned in the previous review...If you like big watches like me,this model will be the right choice.I uploaded 3 pictures that are quite different from the advertised one,you will notice how nice it's looking on the hand.
The only thing I know is that I'm enjoying wearing it,and I'm planning to buy a second one for a friend.

Nice looking, cheap build quality
I saw this watch at Target and found it online for $20 less. When I received the watch everything was great, it came well packaged and was in perfect condition. One thing I noticed is that the bezel moves in both directions which with a true dive watch it only moves in one but I realized it was only a dive style watch and not meant for diving so I forgave that. The real problem came the second time I wore it and I must have bumped it against something and the glass got a decent scratch in it. I didn't even realize that I had run into anything so I couldn't have hit it very hard and in my opinion it scratched far too easily. I realize that it's not the most expensive watch but it's certainly not the cheapest either and I would expect a build quality that would resist at least daily wear and tear. I've had the watch for a month and have only worn it a few times but every time I look at the face I see the scratch and it bothers me.

Not a great value
I bought this watch for a timed test because I wanted a rotating bezel (the test does not allow digital timers). This watch is serviceable and attractive enough, however the quality and features would make me rethink this purchase given the chance.

NEGATIVES

I found that the analog timer on this watch is very useful, except when the hands are covering the tiny timer dials. For this reason, I couldn't always rely on the timer. The bezel is absolutely garbage. It gets stuck for no reason, and when it's not stuck it's too loose to keep your place reliably. If you're looking for a quick way to time a close approximation, the bezel may be for you.

The watch is simple to adjust if you've ever used an analog watch, it's standard.

The quality of construction is questionable. For the reasons metioned above (lame bezel), as well as just the overall feel. The band is disproportionately weighted to the watch itself, and everything just feels cheap. I realize this isn't meant to be a rolex, but for $100 I feel that you could get a better watch.

POSITIVES

The watch has kept time very accurately to the best of my knowledge. It's also easy to use. The problems I've had occur infrequently, so overall this is a highly functional watch. I really like that it's extremely waterproof. It also looks decently cool, depending on your tastes. I have gotten compliments on this watch, however it is not at all flashy. I've dropped the watch a few times and it remains undented and still working smoothly.

VERDICT

Decent looking, sturdy construction, cheap materials, unique features. Large, easy-to read face. Rotating bezel and analog timer. If you need the features that this watch offers and can't find it at a better price, then this watch is serviceable. Its lifetime warranty suggests that this watch will keep working for a long time. However value-wise, if you just want a good looking watch that tells the time, you can definitely find better products for your money.