Product Description

Tide HE 2x Concentrated Liquid has more active ingredients in every drop, so you can use less. Now one small cap can get a whole load clean. Plus you get the same number of loads in a smaller, more convenient bottle. Our new 2x formula contains less water, which means we can use a smaller bottle and less plastic, which is better for the environment. Using traditional detergent in a HE (High Efficiency) washer can cause excess suds. Excess suds could lead to washer problems. And just using a smaller dose won't solve the problem. Tide HE is a special low-sudsing formula. Only the use of a HE detergent ensures the proper performance of your washer. Since HE washers use less water to clean, the water is dirtier. Tide HE has special dirt capturing ingredients to suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry. 100 fluid ounces per bottle. Made in USA.

Product Details

• Amazon Sales Rank: #848 in Health and Beauty
• Brand: Tide
• Released on: 2007-03-06
• Number of items: 4

Features

• For use with High Efficiency washers
• Free of perfumes and dyes
• Concentrated - Use Less
• Easy to carry. Easy to pour. Easy to store.
• Since HE washers work differently, they require a specially designed detergent like Tide HE

Manufacturer Product Description
Tide HE provides excellent cleaning with the right level of sudsing for high-efficiency washers. It creates few suds and disperses quickly to get great cleaning performance with only a fraction of the amount of water used in traditional machines.

Product Description Get great performance out of your HE washer with Tide HE while using only a fraction of the amount of water used in traditional machines. Product Features Provides excellent cleaning with the right level of sudsing for HE washers. Gets great cleaning performance with only a fraction of the amount of water used in traditional machines. Specially formulated with ingredients that suspend a higher level of soil, helping to prevent it from re-depositing on clothes. You can use a full dose of Tide HE without having to worry about over-sudsing your machine. Product Information Tide HE provides excellent cleaning with the right level of sudsing for high-efficiency washers. It creates few suds and disperses quickly to get great cleaning performance with only a fraction of the amount of water used in traditional machines. Scents & Sizes Original Clean Breeze 32 loads, 50 oz 48 loads, 75 oz 64 loads, 100 oz 64 loads, 100 oz 96 loads, 150 oz How it Works HE washing machines use less water than regular top-loading washing machines. However, you still have the same amount of dirty laundry. And as a result, there is a much higher concentration of soil to the amount of water in the HE washing machine. Due to this increased soil concentration, 2X Ultra Tide HE is specially formulated with ingredients that suspend this higher level of soil, helping to prevent it from re-depositing on clothes during the wash cycle. Also, HE washing machines are higher-sudsing machines, so 2X Ultra Tide HE is a low-suds formula. This allows you to use a full dose of 2X Ultra Tide HE without having to worry about over-sudsing in your machine (which can be damaging). Why HE Detergent? HE detergents are custom-made for use in HE washers and operate in low-water rinsing. HE detergents create few suds and have dirt-capturing ingredients to help get the best cleaning performance with only a fraction of the amount of water used in traditional machines. Use of HE detergents in HE washers helps ensure excellent rinsing by providing just the right amount of suds and cleaning power. HE washers are gentle on fabrics, as they use a tumbling action instead of the agitator found in traditional washers. Why an HE Machine? Use of HE detergents in HE washers helps ensure excellent rinsing by providing just the right amount of suds and cleaning power. HE washers are gentle on fabrics because they use a tumbling action instead of an agitator as found in traditional washers. What's the difference between regular detergent and HE detergent? HE detergents are custom-made for use in HE washers only and operate in low-water rinsing and create fewer suds, yet still get the best cleaning performance with only a fraction of the amount of water used in traditional washers. Can I just use a smaller amount of regular detergent in my HE washer? HE detergents are custom-made for use in HE washers only. Tide® HE and your HE washer work hand-in-hand to get you the results you expect. Using the wrong formula of detergent in your high-efficiency washer means you may not get the cleaning results you've come to expect from Tide. How much detergent should I use in my HE washer? Just as with a regular washer, you should use the recommended amount based on the size of your load. Because Tide HE is formulated to be low-sudsing, you can use a full dose of Tide HE without having to worry about over-sudsing in your machine. Can I use non-HE fabric softeners in my HE washer? Yes, you can add liquid fabric softener like Ultra Downy® to the fabric softener dispenser. Follow the manufacturer's guidelines for proper use of the dispenser. What's the problem with suds? Excess suds may prevent some soils from completely rinsing out of an HE machine properly. This can cause soils to build up in the machine, resulting in odors or machine malfunctions.Tide® HE can give you great cleaning power and help keep your washer running well. Does 2X Ultra Tide HE do as many loads as nonconcentrated Tide HE? Yes, a 100 oz. bottle of 2X Ultra Tide HE does the same number of loads as the 200 oz. bottle of nonconcentrated Tide HE. Do I need to dilute 2X Ultra Tide HE before I use it? There is no need to dilute 2X Ultra Tide HE prior to use. As noted in the usage instructions on the packaging fill the cap of 2x Ultra Tide HE to the appropriate line and pour it. Will the concentration of 2X Ultra Tide HE damage my clothing? 2X Ultra Tide HE is designed to provide the same level of care for your clothing that you expect from nonconcentrated Tide HE. If the washer uses a small amount of water, how are clothes cleaned well? The tumbling action in HE washers is intended to clean efficiently and be gentle on fabrics. Do HE machines rinse as well as regular machines? Yes. Even though HE washers use less water, they have two to four rinse cycles rather than one rinse in a traditional washer. Tide HE helps to assure good rinsing because it's specially formulated for low-water washes and rinses. Are HE washers gentle on my fabrics? Yes. Front-loading HE washers use a tumbling action instead of an agitator as found in traditional washers. The tumbling action is gentle on fabrics. How do I keep my machine running well? Check the manufacturer's instructions and recommendations for specific details. Also, keep your HE washer clean by running monthly washes with Tide Washing Machine Cleaner.

Customer Reviews

Great Cleaning Power, Now Without Chemical Scenting
I've been doing laundry FOREVER -- at least since I moved into a dorm -- and I have tried different detergents over the decades, and I have to say that none of them worked better than Tide. It gets out dirt and most stains very well, although I do occasionally supplement with Shout on the really nasty stuff, like chocolate, blood, and grease.

But that's my opinion and because it's not infallible, I took a look at what Consumer Reports had to say. Their conclusions are pretty much in line with my own. They did find one product that cleaned better (I've never even heard of it), but it was nearly twice as expensive and as a consequence I'm not inclined to seek it out wherever it might be hiding.

Besides Tide's cleaning power, I find that I also like that it does not have NPEs (Nonylphenol ethoxylates). NPEs are toxic to aquatic plants and animals. A fact even the EPA has had to recognize.

Another thing I like is that Tide doesn't fade the color of our clothes: This was a feature I didn't even recognize until I visited my friend this summer and noticed that even after one wash, with whatever bargain brand she was using, our shirts were noticeable faded and fuzzed.

As to why scent-free: I started using the low-suds version when we had to buy a new washer and decided to go 'green' in our selection. I soon after went scent-free when I discovered how many scents (lets face it scents are chemicals) were in our daily environment, and how they really weren't good for us. Particularly, those of us with allergies. The laundry seems to get as clean as with the scented variety, and the clothes come out smelling just wet.

Four Stars. Been doing laundry for decades and Tide seems to clean better than any other product I've tried. The scentless formula is exactly that. Other than the fact the stains are gone, I can't tell that the laundry is clean: it doesn't have a perfumed smell.

It works GREAT!
Tide Free is a specially formulated version of Tide detergent, made without dyes and perfumes. I have a son whose skin is sensitive, and have encountered quite a few detergents that make him break out or get itchy. Well, about a year ago I switched to Tide Free, and since then he has been outbreak-free!

And now, they have made a great product even better. This detergent is more concentrated, so you need less, and specially formulated to work with High Efficiency washing machines. Now, is this product hypo-allergenic, and guaranteed to produce no problems for anyone? I really don't think so. All I can say is that for me and my son, it works GREAT! We both highly recommend it!

(Review of Tide Free HE 2x Concentrated Liquid Detergent, 64 Load Bottle)

Skin Sensitives? Beware!
We tried Tide "Free" because I have sensitive skin. A friend of mine, also with skin sensitivities, tried it too. I used the formula for regular machines, and she has the HE machine. We both found that this product causes a great deal of itching when we use it.

I hate to think what's in this "free" product that isn't in regular Tide, as I don't have a problem with it. I thought I'd be doing a good thing to get this product, as I'm trying to expose my kids to fewer chemicals. Unfortunately, I was wrong. We'll be sticking to Dreft (yes, I know it's the same company) with its different formula. It has a pleasant scent, cleans well, and is not irritating even with the light perfume it contains.

The only good thing I can say is that this product is good at cleaning. But you can spend less money getting regular Tide with the same or better results.

~Christina from Wantz Upon a Time Book Reviews (who also happens to be a SAHM)