 | Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Buy new: $16.47 / Used from: $13.95 Newly updated, Jack Trout's message screams true through countless examples of "over-commodification" in the world today. A must read for anyone in management or marketing (or self employed).
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 | Lovemarks: The Future Beyond Brands by Kevin Roberts
Buy new: $18.15 / Used from: $8.99 Not only is this probably the MOST AMAZINGLY designed book, but it also hits home on all levels. From highlighting your differentiators, to generating loyal, loving clients, this book puts you in the drivers seat for some of the most influential companies of our time. A bible for any marketer looking to move forward in industry today.
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 | Career Distinction: Stand Out by Building Your Brand by William Arruda
Buy new: $14.93 / Used from: $11.16 Awesome. If you want to stand out in a crowd and learn how to really differentiate yourself, this is the book for you. Great for those looking to brand themselves in their own job, strenghten their job security, or stand out in their marketplace.
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 | The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams by Tim Sanders
Buy new: $9.32 / Used from: $1.56 Book 1 of 2 from Tim Sanders that goes into the science behind why "likeable" people stand out and succeed in life. Great read for anyone trying to get away from the antiquated way of thinking in business.
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 | Fast Company (1-year)
Buy new: $9.97 A one stop shop magazine of everything cool and interesting (Think Newsweek, Wired, PC World, etc. rolled into one magazine for people with ADD.)
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 | Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders
Buy new: $9.36 / Used from: $0.01 Book 2 of 2 from Tim Sanders that expands on the idea of "Biz Love" and how becoming a "LoveCat" in today's business world is how business is changing. Great for any salesperson out there or industry where you are trying to attract clients.
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 | Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance)) by Susannah Gardner
Buy new: $18.24 / Used from: $1.75 O.k. so I'm not a huge For Dummies fan (or maybe I'm a closet one) but this book is a must for anyone who wants to actually learn how to post a blog, understand the dynamics behind it, and use it to market their company effectively.
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 | Mind Capture: How to Stand Out in the Age of Advertising Overload by Tony Rubleski
Buy new: $14.00 / Used from: $2.00 Tony does a great job of helping you understand what works and what doesn't in the world of advertising overload. Use this to help yourself stand out and make a difference in your marketing dollars.
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 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.97 / Used from: $5.49 Wanna know how people make their decisions in the world and how you can set yourself apart? This is the book for you.
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 | The 7 Habits of Highly Effective People by Stephen R. Covey
Buy new: $10.85 / Used from: $3.14 Old but true, this is one of the standbys that will never change. This book is one that will structure ANY business person's goals, understandings, and communications with others. A must read for everyone in life I think.
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 | How to Win Friends & Influence People by Dale Carnegie
Buy new: $10.20 / Used from: $7.40 Another "oldie but goodie" this is the book that all networking books are made from. Where some of the situations have changed and the introduction of 24/7 technology differentiates us, this book brings it all back to that personal one on one contact and communication.
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