Product Description

The Friendly Manual with Professional Insights! This comprehensive 398-page book explains every knob, button, and feature of the Sony A100 DSLR digital camera. Generously sprinkled with insights and real-world examples, this clear manual was written in a way that is not condescending nor intimidating. Get the most from your investment from a professional photographer who has used them!

Product Details

• Amazon Sales Rank: #111444 in Books
• Published on: 2006-08-31
• Released on: 2006-08-31
• Binding: Perfect Paperback
• 398 pages

About the Author
Gary L. Friedman is a professional photographer who has traveled the world with his Minolta (and now, Sony) cameras. He runs the stock image website www.FriedmanArchives.com, and travels the world giving seminars on digital photography aimed primarily at beginners who wish to learn the basics and improve their creative photography. Before graduating to photography he was a rocket scientist for NASA's Jet Propulsion Laboratory, where he patented the image authentication system now used in high-end digital cameras. He has been published in books, newspapers and magazines worldwide, and was listed in the Guinness Book of World Records while in college (go ahead and search the FriedmanArchives.com website if you want to find out what he did to get included). Despite his mastery of the technical background, Mr. Friedman has an approachable and easy-going teaching style that makes his books a pleasure to read.

Customer Reviews

Get the most from your new Sony Alpha 100
This is the manual you wish came with the camera! It drives me crazy to get a complex piece of equipment and not be able to make it work as it should because the manual is inadequate. The manual that comes with the Sony Alpha 100 is fine in terms of telling you "Well, if you want the flash to be set up as TTL, do this, but if you want it to be set up as ADI, then do that." That's fine for telling me how to change between the two, but what's the difference between them, and when would I want one or the other? This is where Gary Friedman's book comes in. He tells you in plain English without the need to have a secret decoder ring.

I view the book as having several components. First, and foremost for me, it tells you what the different features of the camera do and when to use them. As part of this process, he tells you what sets this camera apart from others. Second, it introduces you to basic photographic techniques that will result in better pictures. He gives tips on lighting, angles, composition, camera settings, and the like. He also helps explain some of the differences between film and digital imaging. Third, he gives a brief introduction to the photo browser software that comes with the camera. And finally, he gives a very brief history of the Minolta product line.

A bonus, for me, was the chapter on using wireless flash. When I saw the feature in the manual, I thought, Hmm, great for professional photographers, maybe, but no one else would ever use it. This book changed my mind. I now realize that it is a great feature for the serious amateur.

Some prospective purchasers may be daunted by a 398-page book. Fear not. The book is sized like a manual, not a regular book, and the amount of text on a page is modest. The book is very well laid-out and easy to read. The writing is clear and informal; it's as though you had a friend telling you what the camera's features and how to use them. If you're concerned about whether this book is too long, just go to FriedmanArchives.com and look at the sample pages.

The book is best read in color so you can benefit from seeing the color photographs that are used as examples, but the color version is ridiculously expensive. The .pdf is much easier to read on the computer than I expected because the layout is so good. Having the book in .pdf format not only saves money but it also allows me to copy those segments of the text that give tips and ideas that I want to use and paste them into a Word document. That way, I can create my own personal "cheat sheet" that is a few pages long that I can take with me.

The subtitle of the book is "The Friendly Manual with Professional Insights." That sums it up for me.

Best teaching guide I have read
This is significantly better than the "Magic Lantern" book (which I
also bought), the main difference being Gary's incredible enthusiasm
and technical insights that the other books simply don't
cover. Gary's books are legendary and often referred to as "The
Bible" on Minolta and Sony online discussion forums.

For the money nothing beats it; however the book that appears on
Amazon.com is B&W; I don't know why he did that since a color,
downloadable .pdf file is also available (and cheaper!) as is a color
printed book as well. [...]. While the B&W version is more
affordable, many of the images showing fine differences in color
balance cannot do their job. By all means, spring for the color
version instead!" If you want to master this camera, this is your book!

There is life beyond "Auto" mode!
I'm sure my story isn't the first of its kind -- I was really excited about getting into a DSLR, and when Sony came out with the Alpha, I bought it almost immediately. As soon as I got it, I tried reading through the entire owner's manual along with another photography book that was highly recommended to me ("Understanding Exposure" by Bryan Peterson). I ended up spending a lot of time learning almost nothing because it all went right over my head. Sure, the owner's manual told me what each knob and button was for, but I needed definitions FOR the definitions, so I wasn't making too much progress. And Bryan Peterson's book is great, but it didn't do much for me at the time because I didn't know how to operate my camera well enough to get to the settings he'd refer to.

I read all of the great reviews on Gary Friedman's book and only stopped to debate over which version I should buy (black & white printed, color PDF, or color printed). I opted for the printed color version and it was well worth it! The price of the printed color version is significantly higher than the black & white, or color PDF, but it was still cheaper than many introductory photography courses. The version being sold here on Amazon is the black & white copy, so if you want the color version, you'll have to purchase it directly from Gary Friedman's website.

Gary's style of writing is enjoyable, friendly, and incredibly informative all at the same time. I read the entire book from cover to cover in one sitting with the camera by my side the whole time, and as I went through it, I started to realize that I finally understood what all of the formerly cryptic numbers and symbols on the LCD meant and it's such a great feeling!

One of my favorite parts is the last chapter, which is a "cookbook" for special shooting situations. It gives you a handy guide to the optimal settings that you could use for various events (such as fireworks, waterfalls, concerts, nighttime time exposures, outdoor group portraits, sunsets, and many more). I look forward to re-reading the chapters and really concentrating on a topic at a time so I can fully absorb the content.

You won't regret purchasing this book, no matter which format you choose. Thanks to this book, I'm finally out of "Auto" mode!