Product Details

• Amazon Sales Rank: #577 in Watches
• Brand: Casio
• Model: AW48HE-8AV
• Band material: Resin
• Bezel material: resin-and-stainless-steel
• Case material: Resin
• Clasp type: Buckle
• Dial color: grey
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 165 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 30 mm
• Resin case; Gray dial; Day-date-and-month functions
• Water-resistant to 165 feet (50 M)

Amazon.com Product Description
Blending analog and digital functions, the Casio Men's Ana-Digi Dual Time Watch #AW48HE-8AV features a sleek gray dial, which is protected by a sturdy mineral dial window. Gold-tone index beads embellish the face, and a handy digital display allows a dual-time capability or day-and-date calendar. The black resin band comes equipped with a durable buckle closure. Other details include a stationary, resin-and-stainless steel bezel and 30-millimeter resin case. Fusing technological details with a sleek design, this handsome timepiece tells everyone that you value style. Powered by quartz movement, this watch is water resistant to 165 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Extremely difficult to read time (hands can't be seen)
Extremely difficult to read time (hands can't be seen) caused by the light reflection of the mineral glass/plastic. I have collected low-priced Casio watches and others. The design of the watch is elegant, but not worth the money, even it is cheap.

Great watch
Incredible bargain. Accurate, presentable and great to use around the yard or at sport events where you don't want a valuable watch damaged. Has great features if you care to use them.

Casio Men's Ana-Digi Dual Time Watch
I bought this to replace one very similar. The old one still works fine after six years, but has corroded buttons used to set the time. When they corrode it is troublesome for me to switch to daylight saving time. I replaced the plastic band with a nylon strap band when the original broke. It was very accurate and never needed adjusting except for DST. At less than twenty dollars delivered, it's hard to beat.