Product Details

• Amazon Sales Rank: #804 in Watches
• Brand: Casio
• Model: BG2001-7
• Dimensions: .30 pounds
• Band material: Resin
• Bezel material: stainless-steel
• Case material: stainless-steel
• Clasp type: Buckle
• Dial color: luminous
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 35 mm
• Stainless-steel case; Luminous dial; Day-and-date functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
The Casio Women's Baby-G Sweet Poison Watch #BG2001-7 offers sophisticated looks, featuring a luminous dial face with a convenient at-a-glance format. Other innovative details include a handy day and date calendar. Both the stationary bezel and 35-millimeter case are made of high-quality stainless steel, and the white resin band is equipped with a sturdy buckle clasp. Trendy and modern, this elegant timepiece is soon to become your day-to-day favorite. Powered by analog-quartz movement, this watch is water resistant up to 330 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

It changes color
It is nice and good quality with lots of functions, but it gets dirty quickly and when it gets wet the white changes color to a light blue. It is strange and it takes a long time to turn back to white. The silver protection around the glass gets scratched easily. The screen is hard to read.

screen too light
I returned this watch because the screen was too light, the contrast between the screen and the numbers was not enough. It could be my 45 year old eyes. I could not easily read the time. I had to move my wrist a little to see it. I would have kept it otherwise. It has many, many features that I like.

Great screen on a sleek design
This watch has a super cool face with silver numbers and display. Got it for my sister as a present and she loved it.