Product Details

• Amazon Sales Rank: #507 in Watches
• Brand: Casio
• Model: DBC310-1
• Dimensions: .20 pounds
• Band material: Resin
• Bezel material: Resin
• Case material: Resin
• Clasp type: Buckle
• Dial color: digital
• Dial window material: Mineral
• Movement type: Quartz

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 30 mm
• Resin case; Digital dial; Date-and-month functions

Amazon.com Product Description
Bringing you precision at a glance, the Casio Men's Databank Digital Watch #DBC310-1 features a blue-tone digital dial face with a durable mineral dial window. An auto-calendar displays the date and month. Other details that will keep you in control include a 150-page databank, an 8-digit calculator, a daily alarm, and a stopwatch function. To ensure easy wear, the light gray resin band is accompanied by a sturdy buckle clasp, and both the 30-millimeter case and stationary light gray bezel are made of high-quality resin. Presenting an unsurpassed functionality, this innovative timepiece is designed to accommodate your on-the-go lifestyle.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Casio Databank
I buy a new one of these every 3 to 5 years, it seems. I like the calculator, one-year-in-advance alarms, and the phonebook functions. They are simple but useful to me. For birthdays and anniversaries, you can have an annual alarm rollover without having to enter it again. Overall a very handy product. The only con I can think of is it goes thru batteries and they are not easy to change correctly. But I really like it anyway. This watch will not get you any fashion points--but I didn't want any.

casio 300 databank
I've been using the casio databanks since they came out years ago, so i'm probably a little bias.
I just like the simplicity and the functionality of the watches myself. I also like having all my phone numbers and appointments on my wrist to access at a moments notice. I know you can do the same thing with most cell phones these days.....but how many times have you heard someone complain because they've lost thier cell phone and all of thier important numbers and contacts etc.
the DBC310-1 has space for 300 phone numbers and/or appointments, world times, stop watch and count down timer, alarm, calculator, a back lit face, and it alerts you to appointments on the display as well.
And the best part of it all......you're not constantly setting it down to be lost or damaged. If nothing else...it would be a great back up to your cell phone as a place to keep your phone numbers and appointments.

Great watch
the only problem is the quality of the resin wristband (I recommend replacing it with a leather one) and lack of connectivity with a PC. I had one like this for over 10 years. Casio did little innovation on this type of watch since then.