Product Details

• Amazon Sales Rank: #7122 in Watches
• Brand: Casio
• Model: AQF101WD-1BV
• Band material: stainless-steel
• Bezel material: stainless-steel
• Case material: stainless-steel
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Mineral crystal
• Stainless-steel case; Black dial; Day-and-date functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
This sport watch from Casio comes equipped with a full range of features that will help you manage your time with panache and confidence. It presents on a stainless steel band and offers a black dial with silver-tone luminous hands and analog-digital timekeeping housed within a polished, textured bezel. Other attributes of this timepiece include tide/moon, temperature, date, and world time mode. An alarm mode, stopwatch, and countdown timer are also featured. Powered by a quartz movement, this watch is water resistant to a depth of 99 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

This watch rocks!!!
It was cheap, but it is awesome. This watch does it all!! The only problem is that the face or "crystal" is easy to scratch. It woul have been nice to know that ahead of time. But other than that it is the best watch I ever bought.

good watch
i rate it 4 because all is good about this watch except his base that is made out of plastic that eventually will fade in time into a white milky color, it's too bad because the band is perfect, doesn't catch any hair, display is good, my model was a little out of line (lcd shadow and printed area) buttons and back of watch make it a little cheap, else it looks great; beeing afraid that it wouldn't hold the metal band for a long time i chose a metal model. Although the price is very good, take a look at it before you buy it, i mean in a store.

Just a casio
What can I say, it's a casio. It has many functions and is worth the 30 bucks. I expected it to be a bit more solid in feel. I was a bit disappointed.