Product Description

Whether on the beach or at the track, this timeless classic is the watch to have. With its stopwatch and countdown timer it's perfect for any sport. And with 100-meter water resistancy, you could go swimming or snorkeling worry free. Black Casual Sports Watch with a Metal Band and Countdown Timer.

Product Details

• Amazon Sales Rank: #4216 in Watches
• Brand: Casio
• Model: W728HD-1AV
• Dimensions: 1.00 pounds
• Band material: stainless-steel
• Bezel material: resin-and-stainless-steel
• Case material: Resin
• Clasp type: fold-over-clasp
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 41 mm
• Resin case; Black dial; Day-date-and-month functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
While you're zooming along the coastline on your jet ski, strap on this Casio Illuminator sport chronograph watch to make sure you don't miss the beachside pig roast later on. Its chunky silver-tone stainless steel wristband and resin case hold an impressive array of functionality within the resin and stainless steel bezel. The analog time--hour, minute, and second, as well as day, month, and date--is displayed in black on a bright blue background on the lower half of the black dial. Three silver-tone-encircled sub-dials provide a countdown timer, 1/100th second stopwatch, and multifunction alarm on the top half of the dial. Press the light button at the bottom of the bezel to turn on the backlight. This sturdy timepiece won't let you down, even if you spend some time in, as well as on, the water. The watch is powered by quartz movement, water resistant to 330 feet, and is backed by a one-year limited manufacturer's warranty.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

A great, comfortable watch. I highly recommend
I was first drawn to this watch by it's looks and the fact that it's a Casio. I've had great luck with Casio's over the years, and the fact that this sported looks I really liked made it a pretty easy selection ... along with the the great price. I've had it for several months now and I can say I'm very happy with it. I'd give it a 5 star rating except for the following design short falls I think warrant some mention:

1) All watches that feature plastic strap pieces (also sometimes referred to as resin) will, in time, develop cracks and splits in them if they are exposed to moisture ... sweat, humidity, water ... and not dried promptly after exposure. Knowing this, I fail to see why a mostly metal watch would be made with any such parts. Since they are bound to fail before the metal parts, this counts for me as a design flaw.

2) While I love the look and design of this watch and the indiglo back light, like some other digital watches, I find the location of the main time numbers to be a bit LOW in the LCD window. Because of the way LCD displays work, there is a difference in depth between the upper surface of the watch crystal and the location of the black numbers. This being the case, if the numbers are located low in the LCD window (as they are in this watch), when you tip your wrists to view the dial, if you don't tip it far enough toward yourself, part of the bottom of the numbers can be obstructed from view, which, depending on what time it is, can make it hard to tell the time. This is a common design shortcoming with LCD watches, and this one is no different. It's not a deal breaker, but it can be annoying when you casually go to check the time and find you have to RE-check because your first glance really didn't tell you what time it was clearly enough to be certain.

All in all a great watch ... light weight, attractive, easy to use, great glow effect in the dark, well designed buttons ... I can highly recommend.

Great watch for the price
I ordered this watch to use as a traveling timepiece. The illuminator feature and metal band are great features for a watch in this price range. I'd categorize it as a medium sized (compared to other digital watches) timepiece. G-shocks are much bigger and bulkier and frankly, this one is affordable enough that I can replace it if it breaks. Countdown, timer, and alarm features all work as advertised. Date is a little hard to read but not impossible.

Great watch
I have worn Casio watches for 20 years and have always been impressed with their quality. This watch is no exception. The thing I like the best so far is the backlight. Its not like those light blue backlight watches. When you press the backlight button on this watch it is a light blue color but its very bright and that makes it very easy to see the numbers on the watch.