Product Details

• Amazon Sales Rank: #2533 in Watches
• Brand: Casio
• Model: AQ164W-1AV
• Band material: Resin
• Bezel material: stainless-steel
• Case material: Metal
• Clasp type: Buckle
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 43.5 mm
• Metal case; Black dial; Day-date-and-month functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
Casio's Ana-Digi sport watch is the ideal watch for men on the move. It features a full-face digital and analog display over a black dial for time telling at a glance and a black resin band for all-day comfort. Great for swimmers and runners, this sports watch also includes 60-lap memory, a day, date, and month display, and is water resistant to a depth of 330 feet. The 43.5-millimeter metal case is polished to a sleek yet rugged looking finish.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Don't believe the photo
I bought this watch and thought it was broken. Literally cannot see the digital readout, its black as night. Called Casio directly and they said that is the way the watch is with backlight LCD. Would send back to store but why pay restocking fee...I'll give it to my son.
The picture you see in the product description is nothing close to what you will receive.

Poor scratch resistance with some design flows
Scratched mine in a first month and it progressed over the year. The glass is done poorly for the sports watch. It's not protected by the bezel as it should be. It's the primary reason I decided to change this watches after a year. The digital display is too dark which makes it difficult to read without illumination. The plastic band fell apart (literally) after about 10 months of use.

Cheaply built, hard to use
If all you need is a basic time function, this is OK. But I found it extremely hard to read the LEDs, difficult to maneuver through the various screens (making the dual-time, stop-watch, etc. all but useless). Very poor user interface design.

What else? Decent case but crummy band. Everything but time of day is too small to read. Illumination is not strong enough to be useful. Did I mention "hard to set"?

Basically, you get what you pay for. For just a little bit more -- $50 to $60 -- you can get a very good Casio diver's watch or chronograph that is easy to use and a lot sturdier. This one is getting exchanged right away.