Product Description

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing�s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..

Product Details

• Amazon Sales Rank: #325542 in Books
• Published on: 2006-02-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 400 pages

Customer Reviews

Pleasantly surprised!
This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!

Marketing: the Core
The book is in excellent shape! There are no marks, torn pages or any defects in any way and I was extremely happy with the amount of time between when I placed my order and received my book. I might just switch from the company that I was using to Amazon.com for all my needs.

Review for Marketing: The Cord e3

This book was in perfect condition! - almost brand new. I since then have used a highlighter for studying as I'm considering keeping the book for my personal reference.