Product Description

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

 

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

 

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

 

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

 

Front cover quote:

 

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

 

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

 

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Product Details

• Amazon Sales Rank: #30540 in Books
• Published on: 2008-08-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9780789737977
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author

Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.

 

 

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

Unless you've been living in a cave for the past year or two, you've no doubt heard of YouTube, the video-sharing site owned by Google. YouTube lets anyone post videos online that everyone can watch. It's a fun site and a popular one, constantly ranking in the top ten of all sites on the Web with close to 20 million visitors per month. With more than 100 million videos on the YouTube site (more than 80% being amateur in nature), it would take a viewer more than 400 years to watch them all!

For businesses, YouTube represents a new and exciting way to reach potential customers. But how do you market to YouTube's 20 million viewers? It's surprisingly easy—if you know the secrets.

That's why I wrote this book. I designed YouTube for Business: Online Video Marketing for Any Business to help any business, small or large, incorporate YouTube as a part of its online marketing mix. You learn how YouTube can help you market your company, brand, products, and services online; what types of videos you should create; how to create those videos; and how to promote and make money from your YouTube videos. It's easy enough that any business can do it.

The information included in this book is both strategic and technical. That means you find general marketing advice alongside specific technical instructions; you learn how to use YouTube as a marketing tool as well as how to create, post, and manage YouTube-friendly videos. If you do it right, YouTube can become an important part of your marketing mix and drive a lot of traffic (and sales) to your existing website.

If you don't believe me, just look at the five businesses profiled throughout this book. Some are large and some are small, but all get tremendous value from a minimal investment. Read how they do it and learn from their experiences.

How This Book Is Organized

YouTube for Business: Online Video Marketing for Any Business is part marketing text, part computer book; that's because you need both marketing and technical skills to take best advantage of YouTube as a marketing channel. To that end, I organized this book into five main parts, as follows:

• Part I, "Marketing Your Business Online with YouTube," helps you incorporate YouTube as part of your online marketing strategy. You learn how YouTube can help you market your business, as well as get advice on how to create more effective YouTube videos.

• Part II, "Producing Your YouTube Videos," is all about the technical aspect of creating videos for online videos. You learn the necessary audio and video technology, as well as how to create webcam, semi-pro, and professional videos. You even learn how to edit your videos by using any desktop personal computer.

• Part III, "Managing Your YouTube Videos," shows you how to upload your videos to the YouTube site, create a presence in the YouTube community, and incorporate your YouTube videos into your own website.

• Part IV, "Working with YouTube Video Blogs," covers a specific type of YouTube video: the video blog or vlog. You learn how to create and manage your own video blog, as well as how to integrate your video blog with an existing text-based blog.

• Part V, "Promotion and Monetization," is all about the money. You learn how to track your videos' performance, how to promote your YouTube videos, and how to generate revenues from your videos.

And, as I mentioned previously, each section ends with a profile of a successful business using YouTube as part of its marketing mix. These case studies show you exactly how businesses just like yours use YouTube; there's real value in these real-world examples.

Conventions Used in This Book

I hope that this book is easy enough to figure out on its own, without requiring its own instruction manual. As you read through the pages, however, it helps to know precisely how I've presented specific types of information.

Web Pages

Obviously, there are a lot of web page addresses in the book, like this one: http://www.youtube.com. When you see a web page address (also known as a URL or uniform resource locator), you can go to that web page by entering the URL into the address box in your web browser. I've made every effort to ensure the accuracy of the web addresses presented here, but given the ever-changing nature of the Web, don't be surprised if you run across an address or two that's changed. I apologize in advance.

Special Elements

As you read through this book, you'll note several special elements, presented in what we in the publishing business call margin notes. There are different types of margin notes for different types of information, as you see here.

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Note - This is a note that presents some interesting information, even if it isn't wholly relevant to the discussion in the main text.

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Tip - This is a tip that might prove useful for whatever it is you're in the process of doing.

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Caution - This is a warning that something you might accidentally do might have undesirable results—so take care!

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There's More Online

This book has its own collection of YouTube videos and a video blog. You can find my YouTube videos on my channel page, located at http://www.youtube.com/user/trapperjohn2000. The Video Blogging for Business video blog is at businessvideoblog.blogspot.com.

The videos on my vlog and YouTube channel demonstrate many of the essential techniques and approaches discussed in this book that are best shown in video format. The video blog also links to videos from other businesses currently using YouTube for promotion and marketing.

Together, these videos provide a welcome supplement to the text-based material presented in this book. I recommend that you check them out.

And, while you're online, you might want to browse over to my personal website, located at http://www.molehillgroup.com. Here you'll find more information on this book and other books I've written—including an errata page for this book, in the inevitable event that an error or two creeps into this text. (Hey, nobody's perfect!)

In addition, know that I love to hear from readers of my books. If you want to contact me, feel free to email me at youtube4business@molehillgroup.com. I can't promise that I'll answer every message, but I do promise that I'll read each one!

Get Ready to YouTube

Now that you know how to use this book, it's time to get to the heart of the matter. To learn more about YouTube, and how to make it an essential part of your online marketing mix, get ready and turn the page!

© Copyright Pearson Education. All rights reserved.

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Customer Reviews

An Internet marketing book that can help small businesses and nonprofits alike use YouTube to enhance their marketing efforts!

I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:

I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)

And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?

Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.

The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.

My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!

PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.

YouTube for Business
Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent?

Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a great opportunity, it has to fit your company and your product. Like any marketing plan, you have to know your target audience and find out they need, want, and desire. Then, tailor your product and your marketing to suit them.

YouTube for Business goes through the complete process from figuring out if YouTube is right for your marketing plan and shooting a video through editing and formatting concerns to posting your video at YouTube and other like-minded sites. If you are the least bit curious about online video marketing, you have to get this book. It will help you figure out what you need to do and how to go about do it.

Perfect, honest, full of Info & advices
I am reading a lot, on various marketing topics, and now, i am at the stage, where I can distinguish between really honest, helpful and hardworking books on subjects - especially on marketing.
Such an honest book in 2009 in virtually impossible to find! No really! Author does not tries you sell his stuff. Author does not asks every second page to subscribe his newsletter of whatever. Instead - he packs book full with VALUABLE info, on just exactly what the topic is - how to use youtube in your marketing matrix.

And one more thing - if you afraid (same as I did), that author will pack 3/4 of book on useless topics on what youtube is, and how to use it and bla bla bla - then don't! I was such a positively surprised that this book is all packed with valuable info, covering as technical issues, and then goes giving you most valuable that can be - examples and tips on what and how you can put on youtube. Just read the book - stop a little - and think how it apply to your business - and a spark happens in your mind. Thanks to author I had a lot of a-ha moments when I was reading his work.
Highly recommended!