Product Description

Learn the language of persuasion

How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.

Product Details

• Amazon Sales Rank: #399068 in Books
• Published on: 1996-01-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 240 pages

Review
"The power to frame issues, influence the terms of the discussion, and help people understand opportunities and challenges is a recognized leadership capability. The Art of Framing is a practical primer on framing issues to manage meaning." --Nancy Burgas, district manager, Executive Development, AT&T

From the Inside Flap
Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals. It is persuasive evidence that while even the best leaders cannot always control events, they can?and do?influence how situations are seen and interpreted. The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constitutents by skillfully using langage to frame events, ideas, and goals at every opportunity. This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision and priorities; reduce uncertainty and ambiguity; think on your feet and frame on the spot; achieve and maintain believability; and fram events without manipulating them.

From the Back Cover
Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals. It is persuasive evidence that while even the best leaders cannot always control events, they can—and do—influence how situations are seen and interpreted.
The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constitutents by skillfully using langage to frame events, ideas, and goals at every opportunity. This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision and priorities; reduce uncertainty and ambiguity; think on your feet and frame on the spot; achieve and maintain believability; and fram events without manipulating them.

Customer Reviews

Amazon.com has far better books
Having already done extensive reading on charismatic leadership and the unique role of language in this ambiguous process, I was disappointed with this particular endeavor. It was too basic and shallow to be of any practical guidance. Certainly effective leadership depends on much more than the creative use of metaphor, analogy, and the like. I strongly suggest other books that take the idea of language and leadership much farther than this work, and with a much more academic, thorough and compelling approach, including Jay Conger's work on charismatic leadership (The Charismatic Leader: Behind the Mystique of Exceptional Leadership, Jay A. Conger, Jossey-Bass Publishers, 1989)

Dry
This book was pretty dry with nothing really vivid to pull me into it. The conversations were hard to follow because they were out of context.