 | Crossing to Safety (Modern Library Classics) by Wallace Earle Stegner
Buy new: $10.17 / Used from: $2.23 My favorite book. Wallace Stegner's writing is stunning; Stegner also captures what it is like to live in the western United States.
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 | In the Lake of the Woods by Tim O'Brien
Buy used from: $0.01 The best mystery I have read.
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 | Straight Man: A Novel by Richard Russo
Buy new: $10.85 / Used from: $0.37 A funny book about the sillyness of academic life.
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 | The Corrections: A Novel by Jonathan Franzen
Buy new: $10.88 / Used from: $0.01 Well-written. Compelling narrative of contemporary family life.
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 | A Perfect Spy by John le Carre
Buy new: $12.48 / Used from: $0.60 Best spy novel I have read.
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 | Propaganda by Edward Bernays
Buy new: $10.04 / Used from: $6.97 The classic book by the "Father of PR." Bernays grounds many of Lippman's ideas, and writes for a more practicioner audience.
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 | Public Opinion by Walter Lippmann
Buy new: $15.56 / Used from: $1.99 Every public relations (or media studies) person should read Lippmann's classic book.
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 | Class: A Guide Through the American Status System by Paul Fussell
Buy new: $10.04 / Used from: $1.87 I require students in my 'Public Relations Campaigns' class to read this book. Though a bit dated, this is a wonderful book about the principles of market segmentation.
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 | PR! - A Social History of Spin by Stuart Ewen
Buy new: $17.91 / Used from: $2.99 A good (critical) overview of the history of public relations.
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 | Communicating Change: Winning Employee Support for New Business Goals by T. Larkin
Buy new: $17.90 / Used from: $0.01 When my students ask me to recommend the best book about employee communication, this is it.
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 | Big Trout: How and Where to Target Trophies by Bernie Taylor
Buy new: $17.95 / Used from: $3.28 I'm an avid fisherman. This is the best scientific book about trout fishing that is published.
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