Product Details

• Amazon Sales Rank: #91 in Watches
• Brand: Casio
• Model: W71-1V
• Dimensions: 1.00 pounds
• Band material: Resin
• Case material: Resin

Features

• Quartz movement
• Plastic crystal
• Case diameter: 37 mm
• Resin case; Digital-blue dial
• Water-resistant to 165 feet (50 M)

Amazon.com Product Description
Play up your sporty style with the Casio Men's Classic Digital Watch #W71-1V. A digital-blue dial window is protected by a plastic dial window. An auto calendar clearly displays the day and date, while the multi-function alarm and stopwatch options also keep you on track. Both the stationary bezel and 37-millimeter case are made of stainless steel. The matching black resin band comes equipped with a durable buckle-clasp closure. Perfect for all of your casual day-wear ensembles, this innovative timepiece brings your look a stylish finish. Powered by analog-digital movement, this watch is water resistant to 165 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

I LOVE THIS WATCH - and I'm a female :-)
I've been wearing this watch since high school (over 15 years ago). I bought it for track so I could pace my practices. I can't find any watch out there that has the countdown feature that repeats, so I can set it to ding at me every 3 minutes or 2 hours or whatever. I love the digital - it's easy to read in a pinch. And I'm not really aware of time, so the hourly alarm really helps me keep track. I do agree that it is not the most attractive watch - especially for a female, but I just can't get enough of this light-weight, easy to use watch. I've had probably 5 of this exact watch. I lost my last two and I've worn out the rest. I try to wear other watches.. analog, silver, gold... that are more fashionable, but I just can't break away from this watch. I was heartbroken when Target stopped selling it, and elated when I found it on the web. I'm excited to know it's a 20 year old design... that way I can be confident that it will be around for a while. If not, I'd buy 50 more so I could make sure I always had one! That's how much I LOVE this watch... I just ordered it off this site after being without it for a year (did I mention Target?) and I cannot wait for it to arrive!! I should have bought 2...

Durable, Functional and Long Lasting. Well worth the money
I've used this model for past 10+ years. I don't remember when I first used this one, but the last one I had finally died after about 10 years, earlier this spring. So, I bought another one, exactly same model. I don't remember whether I had this model or another cheaper model before the previous one.

But the previous one went with me from the cold winters of Chicago to the sizzling summers of Iraq where temperature was well over 140+ degrees (I know this b/c others with Suunto watch with thermometer told me). Used it when I was swimming, kayaking, running, biking, etc. etc. I remember changing the battery at least once and changed the strap 2 or 3 times.

So, when the last one died in April of 2005, I went out and bought another one. This one should last another 10 years. What more can you ask for for $20?

One for all
The watch has all functions I need. Alarm countdown, stop watch. It is simple and light weight. I can wear it to do all kind of sports.