Product Details

• Amazon Sales Rank: #74715 in DVD
• Released on: 2007-08-27

Amazon.com
Go where no American has ever gone before. CNBC's Carl Quintanilla takes viewers behind the scenes of the world's most successful restaurant chain.

In this original production, travel with CNBC cameras across the country -- and journey as far away as China -- for an insider's look at:

What it takes to run a McDonald's restaurant -- and how lucrative it can be. How chefs in the McDonald's top-secret test kitchen are working to develop the next big menu items. Why the drive-thru lanes at McDonald's restaurants in China have caused unexpected problems.

Get a look at how McDonald's is defending itself against critics who complain that its food is contributing to an epidemic of obesity in America.

And peek behind McDonald's curtain to see for yourself how a quick-service hamburger stand grew into one of the most famous brands on the planet, serving 52 million people around the world each day.

It's McDonald's ... Super-Sized.

Customer Reviews

A great learning experience!
The DVD"Big Mac:Inside The Macdonald's Empire" is a alternative to learn about Macdonald operation and its success formula. For those user, who dosen't like to read, this is best way to gain knowledge on Macdonald success but l would strongly recommand users to read books on Macdonald to further enhance some missing link inside the DVD. Overall, its a great DVD to watch and l would encourage a DVD-HD version to come out in the future.

"Big Mac DVD" review
After seeing this vid. on CNBC one night, this past September, I bought this item. I wanted to see, how much I missed, when it originally aired. But was unable to find SOMETHING I missed. I pretty much, caught it all. It tells a small history of the company, and a few of their "at-the-time" trial prods, such as the "Angus Burger", and the testing that was being done, at production date.
Very interesting, and a great watch for you too. You should learn a lot about this very famous corp.

i guess it's good...
i havn't watch it yet, but i saw most of it on TV, and it was good.
the cover looks like good condition, so i am assuming it will work once i decide to watch it.
I also plan to buy the Inside Nike DVD...