Product Details

• Amazon Sales Rank: #1716097 in Books
• Published on: 2004
• Format: Import
• Original language: English
• Binding: Paperback
• 1056 pages

Customer Reviews

Informative business guide to strategy
I bought this book for a college class and kept it. While it is not the most exciting book, the case studies are an excellent guide to a wide range of business plans and strategies. The cases are divided into four categories: single business companies, diversified companies, implementing and executing strategy and ethics & social responsibility. The cases are very complete and interesting. The downside is the shelf life of the book - I would expect a new edition before long.

Student Review
I am a student majoring in Business Administration who recently used this text in an upper-level management course. The book's writing is utterly superfluous. Boredom was frequently my sentiment as I weeded through unnecessarily labyrinthine sentences. The ideas in the book were occasionally interesting, but were usually ideas I had already developed on my own via simple intuition. Perhaps the most valuable part of the text is the section of case studies. This closing segment of the book contains many great ideas for student projects. Overall, this text disappoints me as a student

Great case studies
If you have gone through business school, most of the information provided here are fairly generic. But what I love about this book is the numerous examples and case studies that it offers from Krispy Kreme to FedEx to McDonalds. Its analysis is right on the money and it teaches you how to modify your own strategies and operations.