Product Description

Charles Hill's Global Business Today, 5e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first four editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Notable additions to the 5th Edition include: * Chapter 5 has been updated to discuss progress on the current round of talks sponsored by the WTO aimed at reducing barriers to trade, particularly in agriculture (the Doha Round). * Chapter 6 now discusses the slump in foreign direct investment flows that took place in 2001-2004. * The section on the European Union in Chapter 8 has been revised to reflect the fact that ten more member states were admitted on May 1st, 2004. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

Product Details

• Amazon Sales Rank: #260261 in Books
• Published on: 2007-03-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 624 pages

Features

• ISBN13: 9780073210544
• BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

About the Author
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Customer Reviews

Good inexpensive text for International Business
I use this as a text for an undergrad capstone course in International Business Strategy. Hill is co-author of a fine Strategic Management text, and much of the treatment in that text is evident here.

The underlying economic arguments for firm behavior in their international and global activities are well presented. I ask my students to look over the concepts presented in this text, and then apply them to HBS case studies we discuss together in class.

Compared to alternative texts on interntional/global strategy from George Yip (Global Strategy 2/E), or either of two from Bartlett and Ghoshal (Managing across Borders, 2/E, or Multinational Management), this one is more digestible for undergrads (vs. the MBA or other grad level courses these other texts appear to be targeting). It also makes a nice text for Intro to International Business undergrad courses.

If you can order the text without the CD-ROM (unless you want to assign an international business plan, of course), all the better.

For an overview of IB with grounding in the economics/strategy vein, there are few better texts. This one is also better value for the money than most out there, which your students will thank you for.

Good book for students or employees of marketing world
This is a helpful book for students entering 3rd or 4th yr of school or as a refresher for employees in the market.

Lack of recent data
The book covers nearly all subjects under globalization. In the first part, it describes the environment of global enterprise. In the second part, it discusses about strategies. The examples given in the book are good and specific for the subject. However they are not the recent ones. In such a fast growing business environment, the examples should be much more recent. The most recent ones are from 1994. For example it only covers Asian crisis in the postscript. Therefore I would recommend a book which has recent data and examples in it.