Product Description

With the release of the RED ONE™ digital cinema camera, the possibility of recording stunning, cinematic-quality images with an affordable camera became a reality. Now that the industry has embraced the nascent technology and added new tools and workflows, filmmakers—from independents on up—are leading the charge on establishing new rules.

Here to guide newcomers and RED veterans alike, popular trainer and filmmaker Noah Kadner picks up where the manual leaves off. You’ve got the basic operations down and now you’ll learn how to use the camera in a production environment and discover the various options in post. Using a clear, objective approach, he offers best-practice advice on utilizing RED’s proprietary tools, explains the workflows for Final Cut Studio, Avid, and Premiere Pro, and gives workaround solutions where needed. Well-known filmmakers and industry leaders share their own bleeding-edge production methodologies throughout, offering a rare view into this exciting new world of filmmaking.

Here are just a few things you’ll learn to do:
•Build a RED package that fits your budget
•Set up for sound recording and learn which audio tools to use
•Achieve the optimal exposure using RED’s onboard tools and external gear
•Edit your footage with step-by-step instructions for Avid, Final Cut Pro, and Premiere Pro
•Work color correction into your HD, film, or Web projects
•Prep your project for output and archive your footage
•Learn from pros such as Rodney Charters, ASC (DP, 24), Simon Duggan, ACS (DP, Knowing), Albert Hughes (Director, The Book of Eli), and many others using RED
•Stay up-to-date and download additional resources at the companion Web site at www.peachpit.com/red


"If you want to dive in and starting using the RED, look no further. This book is the next best thing to having a top-notch production crew with RED experts working by your side." —Arthur Albert, Director of Photography, ER

"An essential guide loaded with knowledge, I recommend it as the first purchase for any filmmaker who is thinking about owning or currently owns the RED." —Rodney Charters, ASC, Director of Photography, 24

"If you're planning to shoot with the RED camera, this is the book to get!" —Rob Cohen, Director, The Fast and the Furious

"Noah Kadner takes the best practices of using the RED camera and shares them with the rest of us in this indispensable guide." —Simon Duggan, ACS, Director of Photography, Live Free or Die Hard, Knowing

"Written in an easy-to-follow style, yet thorough in covering everything from production to postproduction to making money from your investment, this is a book that should be on every filmmaker’s desk and in their kit bag." —Norman Hollyn, Film Editor, Instructor, and author of The Lean Forward Moment

"If you want to see how the pros are using the RED camera, you need this book." —Nancy Schreiber, ASC, Cinematographer, Every Day

Product Details

• Amazon Sales Rank: #73271 in Books
• Published on: 2009-08-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 360 pages

Features

• ISBN13: 9780321617682
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Writer/director Noah Kadner provides training and workflow presentations for moviemakers at all levels. He has worked at Apple, testing future versions of Final Cut Studio as part of a special internal production team. Noah hosts and produces Call Box, a series of digital filmmaker training courses on DVD; he works as a forum administrator for 2-pop.com, CreativeCow.net and DVXuser.com, and is an Apple Certified Trainer. He also writes for publications such as 3D World and American Cinematographer. Noah was an early adopter of RED and has owned two RED cameras since October 2007. 

Customer Reviews

Good for newbies, waste of time for pros.
If you are new to production (student)this book is a good primer on a lot of very basic information. If you are a seasoned professional looking for some in depth information on the idiosyncrasies of the Red One, than this book is a waste of time. I don't think there's any more practical information than what can be learned from Red's documentation. As a working professional I wanted to see workarounds, solutions to everyday problems, fast tips on error codes, etc. Basically I was looking for some out of the box solutions from production through postproduction and this book read more like a product brochure than anything else. For example, there is a blurb on lens mounts. They exist. If this is the ultimate guide it should have gone into the importance of collimating the mount- PL, Nikon, and any other, as you switch them around. Doing it in the field. Practical working solutions. This book had none of that information.

Good book for overall introduction to the RED
Noah has created a wonderful book that helps introduce the world to the amazing camera, the RED One. If you are new to the camera or are interested in how it works, this is THE book. Presented in a very clear, logical and orderly manner, the book takes you through the history and development as well as the actual operations of the camera system. The RED is truly revolutionary and has created a tidal wave of emotion throughout the film industry.

A Little Bit Of Knowledge
When I ordered this book, I was really hoping for "the ULTIMATE" guide to the Red camera system. You know, something that would explain some of it's quirks or how to get the best out of it under varied lighting conditions or even some discussion into the technical aspects of the camera beyond where in the menus you can find the settings for Zebra Stripes. While Noah Kadner is obviously an expert with the camera and its support systems, he provides very little insight for working professionals. Even the First Person POVs at the end of the chapters are little more than anecdotes about working with the Red camera system.
On the other hand, if this is your first time working with advanced video acquisition systems and specifically the Red, then this book is definitely for you. The book does presume you have the most basic of technical proficiency with digital cinematography; mostly to understand its terms, but even that is dealt with by providing a simple glossary in the back. I feel the strength of this book is to provide a quick "up and running" guide to working with the Red camera and its peripherals. It also competently explains the integration of those support systems to provide a comprehensive review for the choices we face in post-production when you acquire your footage with the Red camera.
Ultimately, if you are a working professional, you'll find more resources and technical information by spending the time it takes to read this book at the Red and Red User websites...as even Mr. Kadner suggests.