Product Description

A surefire plan for supplementing your income–or making a fortune–on the Internet

In Multiple Streams of Internet Income, Robert Allen, bestselling author of the #1 megahits Nothing Down and Creating Wealth, offers six surefire methods for making serious money online–even if youre a computer novice. Allen offers step-by-step plans for earning Internet riches, based on the timeless principles of marketing you must learn to increase the odds of your success. He also provides strategies, techniques, and visual tools for achieving the life you dream about. Learn how to:

• Earn profits in just one hour–starting from scratch
• Double your current "offline" business by going online
• Launch an Internet business in hours–not days or weeks
• Set up six robust streams of Internet income that flow 24/7/365
• Deliver your marketing message to consumers faster, cheaper, and easier
• Operate your business from any telephone in the world
• Drive traffic to your site and get people to beg for your products
• Turn junk into cash with auctions
• Make advertising pay for you
• And much, much more

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allens new book is just in time to save the day." —Jack Trout, President, Trout & Partners, Ltd., and author of Differentiate or Die

"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in todays new economy. I cant wait to use its wisdom!" —Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!®

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Product Details

• Amazon Sales Rank: #815140 in Books
• Published on: 2002-04-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

From Library Journal
Allen (Nothing Down: How To Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third reviews marketing fundamentals as applied to the net material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase. Patrick J. Brunet, Western Wisconsin Tech Coll.
Copyright 2001 Reed Business Information, Inc.

Review

[t]he volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics... -- Library Journal

Allen (Nothing Down: How to Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third review marketing fundamentals as applied to the net -- material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase.—Patrick J. Brunet, Western Wisconsin Tech Coll.

From the Inside Flap
WOULD YOU LIKE TO MAKE $24,000 IN JUST 24 HOURS?

If you answered "YES!", then you need look no further than Robert G. Allen’s new book, Multiple Streams of Internet Income. On the heels of the success of his national bestseller Multiple Streams of Income, this renowned entrepreneur and mentor now teaches you how to create endless cash flow via the Internet. You’ll learn six surefire methods for making serious money online–even if you’re a "non-tech" person–in the least amount of time and using little or none of your own money!

The bestselling author of the #1 megahits Nothing Down and Creating Wealth focuses his vast experience on showing you simple yet powerful systems that guide you, step by step, to Internet riches. Allen shares timeless principles of marketing you must learn to increase the odds of your success; he also provides strategies, techniques, and visual tools that any current or future entrepreneur can utilize to achieve a lifestyle that most only dream about. You’ll discover how to:

• Earn profits in just ONE HOUR–starting from scratch
• Double your current "off line" business by going online
• Launch an Internet business in hours–not days or weeks
• Set up 6 robust streams of Internet income that flow 24/7/365
• Deliver your marketing message to consumers faster, cheaper, and easier
• Operate your business from any telephone in the world
• Drive traffic to your site and get people to beg for your products
• Turn junk into cash with auctions
• Make advertising pay for you
• And much, much more

You’ll apply Allen’s cutting-edge methods for turning your ideas into steady streams of cash flow. And he’ll help you ensure the fruits of your labors will last a lifetime by steering you around the pitfalls of the Internet and showing you how to invest wisely and safely.

Many have become millionaires–even multimillionaires–thanks to the wisdom and expertise of Robert Allen. You’re next. Fortune and financial freedom are just a click away with Multiple Streams of Internet Income.

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Customer Reviews

Jay Abraham's Marketing Methods Applied to the Internet
The fundamental example in this book is flawed. Mr. Allen set up an experiment to show that he could make $24,000 in 24 hours on the Internet. He actually did much better than that. Presumably, the purpose was to show you that anyone could. What he did was make a lot of special offers on products and services that he sells all the time to an e-mail list of 11,000 names he had been developing over the prior 9 months. In fact, he used four messages to the list to define the offer and to alert everyone it was coming. Now, if you were one of the most famous authors and investors in America and you gave special deals, couldn't you sell over $24,000 worth in a day? But presumably you aren't, so this book will be very valuable to all the other celebrity authors as an example, but not so much for you. The book does have a few examples of ordinary individuals succeeding on the Internet, but these examples don't exactly scream out at me about how I can do the same.

The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it).

Mr. Allen promises too much in the beginning. If you follow "the strategies and techniques in this book, you will be well on your way to Internet riches . . . ." Not only will you be rich, you won't have to work very hard for "the by-product of your start-up Internet business is freedom." If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars.

The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level.

The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from "nothing down" to "hands-on-training" to "real-time millionaire mentors."

There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital.

Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself?

May the Internet bring you all the success you would like to have.

Good overview about how to make money on the net
Multiple streams of Internet Income by Robert Allen is an excellent book for those considering starting a web based business or those interested in learning more about the world wide web and how businesses are marketing to them. The world wide web is truly transforming the global economy despite what the stock market might be stating. I would highly recommend this book for those not familiar with formal marketing strategy or those seeking to learn more about the Internet and various business opportunities available. Some excellent marketing books / concepts quoted include the 22 Immutable Laws of Marketing, Influence, Permission Marketing and Viral marketing �buzz marketing or word of mouth.�

The new economy is knowledge based and based on expansive communication networks that grow in importance as related groups / interested parties meet each other and conduct business. Mr. Allen clearly understands this and I give him kudos for pursuing such an endeavor.

Here are the pros and cons of the books.....a personal opinion:

Pros:

1. The book is very broad and talks about sales, marketing and advertising, which is rare in such books

2. The book provides Allen�s example via his business.

3. The book was well written

4. Many excellent marketing books are quoted.

Cons

1. This book is a sales pitch. Mr. Allen clearly has �sales copy� experience which makes the book interesting but definitely somewhat misleading. He knows what he is doing and he has a VERY successful marketing / product track record. As a result, he is very successful in his Internet trials / examples. He has customers that already know about him, have purchased his products for the last 20 years and others that are interested. He doesn�t mention this in the book enough and marketing costs are a HUGE variable cost to businesses. This will likely result in readers being too optimistic about their ability to generate wealth on the web.

2. The book was written by several co-authors. It seems as though Allen, in a rush to get the book out, heavily relied on so called �experts� within various parts of Internet Marketing.

3. He plugs various people�s products that are not that good. I have perused many of these products and it is hit and miss. Some are good and some are not so good.

My final thoughts on the book are this: Read it. It is worth the time for beginners. For those seeking a wide exposure to marketing/advertising/sales in an Internet world it is well worth it. There are some pitfalls though that I can�t overemphasize.

Any business, irregardless of distribution channel, is a lot of work. Internet businesses require hard work, lots of sweat, lots of perseverance, lots of testing, lots of learning and, for those interested, they can be very fulfilling opportunities. If you are trying to make major money or simply pursue a hobby online via a personal website this book is worth reading.

Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

A Decent Book That could Be a lot Better
The claim of "How to Make 24,000 dollars in 24 hours" was solely created to get people to buy his book. What he *doesn't* say is that it took him about 9 months to build a subscriber base to his newsletter which then allowed him to send out a FINAL email with several offers; only THEN did he make over 90,000 dollars in a 24 hours a period, even after chargebacks. Any Marketing Guru worth his salt knows that it takes time to build a brand, reputation, and sound Marketing principles. This book is a good read and does provide SOME useful information, however, it seemed to have been written in a hurry, not to make a quick buck but to get the book out quickly internet. Bottomline: If you have the time to scour the net, you can find all this information and so much more and do not need to buy this book; look up Corey Rudl, Mike Enlow, Jay Abraham, Terry Dean, etc. My advice to Robert Allen: continue to help make millionaires out of ordinary people, however you NEED to be more up front about your methods. The 24K in 24 hours was misleading. Building any solid business takes time.