Product Description

"Designing and Executing Strategy in Aviation Management" is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Product Details

• Amazon Sales Rank: #550254 in Books
• Published on: 2006-02
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 183 pages

About the Author
Triant G. Flouris serves as alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO). A Professor, he has served as Director of the International Aviation MBA Program, John Molson School of Business, Concordia University, Canada, and has held faculty positions at Auburn University, USA, and Victoria University of Wellington, New Zealand. His research and teaching interests include low-cost and legacy airline financial and strategic analysis, aviation economics, strategic management and operations strategy, aviation business modelling, and international aviation governance. He is now adviser to the Republic of Cyprus on ICAO matters and a Professor and Director of aviation at San Jose State University in the School of Engineering and Technology. Sharon L. Oswald, a Professor and Department Head of Management at Auburn University, USA, holds the Colonel George Phillips Privett Professorship in Business Strategy. She serves as a core teacher in the Executive MBA program and the Physician's MBA and certificate programs and teaches the capstone strategic management course at the executive, graduate, and undergraduate levels. Much of her research interest lies in strategic international business issues and project management.