Product Description

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

Product Details

• Amazon Sales Rank: #149531 in Books
• Published on: 2007-07-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 521 pages

About the Author
Ralph E. Hanson, Ph.D., is an assistant professor in the P.I. Reed School of Journalism who specializes in news/editorial and the sociology of mass communication. He is a former newspaper reporter with his bachelor's and master's from Iowa State University, where he majored in anthropology and journalism. He earned his doctorate in sociology from Arizona State University. Before coming to West Virginia University, Hanson was an assistant professor of journalism at Northern Arizona University.

Customer Reviews

Used Text Book-Great Condition
The book came very quickly and though it was used, it was in great condition!! I'm happy I purchased it.

Like brand new
The book loooks brand new when it is arrive , although the shipping takes a long time, but it's worth to wait with this low price

Mass Comm review
This is a great textbook that I am using for my class and received it in a timely manner as I have in the past from Amazon and am very pleased with the service and product.