Product Description

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

Product Details

• Amazon Sales Rank: #3025036 in Books
• Published on: 2006-09-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 664 pages

Review
"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging." "Jean Barclay, "Sheffield"Hallam"University" "Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available." "Marcel Kohler, "University"of "KwaZulu-Natal" " "The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications." "Dr Matthijs Wolters, Vrije Universiteit "Amsterdam"

Review

"This book provides a comprehensive. coherent and intelligent account of the complexities of International Business ... with the most balanced coverage of global regional differences of any textbook I know." — Dr. Simon Collinson, Warwick Business School

"Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." — Carol A. Howard, Oklahoma City University

"This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." — Professor Sid Gray, University of New South Wales

From the Back Cover

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today—the dominance of the 'triad' (the EU. US and Japan). strategic management thinking. and the activities of multinational enterprises. At the same time. the authors provide a key window to the future of IB. focusing on emerging economies (China. Eastern Europe. South Africa and South America), small-and medium-sized enterprises, the Internet, and the role played by societal factors such as culture. ethics. 'green' strategies and corporate responsibility.

• Balanced coverage of the 'triad' as the unifying framework of international business
• Expanded coverage of China. Brazil. Chile, Africa, Asia and other emerging nations
• 40 brand new and 60 fully updated cases
• Full colour design and artwork
• new material on dot.coms, small businesses, supply chain management, B2B, ethics, NGOs and environmental regulations.