Product Description

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

Product Details

• Amazon Sales Rank: #44926 in Books
• Published on: 2007-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 204 pages

Features

• ISBN13: 9781422121085
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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From the Back Cover
Just a decade ago, the term "green business strategy" evoked visions of fringe environmentalism and a high cost for minimal good. Now that perception has changed - companies now realize that a strategy good for the world can also be good for the bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you must put a socially responsible strategy at the top of your CEO's agenda.

About the Author
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.