Product Description

What forces drive competition in an industry? What moves will competitors make? How will one's industry evolve? How do strategic planners respond to competitive actions? How can a firm be best positioned to compete in the long run?

Michael Porter's Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors.

Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Just a few examples:

• The fundamental factors determining the nature of competition in a business.
• The three generic competitive strategies for coping with industry structure: cost leadership, differentiation, and "focus."
• How to recognize and act on "market signals" from competitors.
• Forecasting how the structure of an industry will evolve.
• The costs, risks, and returns of a "preemptive" strategy.
• Competing effectively in an emerging industry.
• Selecting new industries to enter.

Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms -- vertical integration, major capacity expansion, divestment and entry into new businesses.

This book will enable managers to anticipate and prepare for -- rather than simply react to -- sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies. Competitive Strategy is destined to become the Bible for Fortune 500 managers, company advisers, and securities analysts.

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Product Details

• Amazon Sales Rank: #183904 in Books
• Published on: 1980-10-01
• Number of items: 1
• Binding: Hardcover
• 396 pages

Review
Donald Taylor President, Rexnord This landmark work brings a new dimension to strategic planning, hitting hard on the need to understand both the industry structure and competitor's behavior within the structure. This will be required reading for our general management.

Michael A. M. Keehner Vice President, Kidder, Peabody & Company A very important body of thought on the analysis of industry structure and competitors. Financial analysts will find this book indispensable.

Fred Gluck Director, Mc Kinsey & Company, Inc. Competitive Strategy provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Porter has made a substantial contribution to the art of the strategist by spelling out the richness of the alternatives which every manager must consider."

Review
Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies.

Book Info
Provides tools for capturing the richness and heterogeneity of industries and companies while providing a disciplined structure for examining them. DLC: Competition.

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Customer Reviews

Competitive strategy
This is a great tool for people in the industry, graduate students, anyone wanting to climb the corporate ladder. Read it times over and you'll find interesting points, applicable to personal career as well as corporate strategy. Straight forwward analytical set of tools.

A Timeless Business Strategy Classic
As one of my University of Minnesota-Carlson School of Management professors once stated, "Every marketer must read at least one of Michael Porter's books." Once school was out that summer, I took my professor's advice, I read "Competitive Strategy" and continuously find myself referring back to it over and over again. It is a truly timeless wonder on competitive strategy. I recommend it as a must read by every b-school student, business owner, c-level executive, and marketing professional.

Still i didnt receive the book
I recommand south asian to refrain from ordering books through amazon because u will never receive the order.

I placed order for this book in the beginning of November now more than a month still i didnt receive the book