Product Description

Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the Tipping Point computer simulation, which builds on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box to create contagious, sustainable change. Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.

Product Details

• Amazon Sales Rank: #462890 in Books
• Published on: 2003-04-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Customer Reviews

Easy reading, effe
There are many books on org change theory but very few make understanding and applying the theories simple. Andrea does an exceptional job capturing in plain language this often neglected aspect of business change. Regardless of the change theory embraced, she demonstrates how to get this message to your target audience and build "contagious commitment" for your initiative.

My client read the complimentary copy I gave her over the weekend and came back on Monday with 30 plus post-it page markers throughout!

This book makes the introduction of change management and leadership simple.

Ugh. Worst book I've read all year
I'm surprised at all the 5 star reviews I see for this book (one of the reasons I bought it), but this book is the worst book I've read in the last 3-4 years (so worst out of 30?).

I found the author's writing style to be very painful to read. This is one of those books that would be better as a 20 page reseach paper. I thought the model the author presents is interesting, and I can believe it, but the delivery of the information was just painful. I threw the book away after reading it. It's not a keeper.

The data to back this research is pretty sparse. I would have thought there would be more. The case studies are very small and very watered down.

Best in class tool to assist to understand and deal with Organizational Change
Dr. Andrea Shapiro is a friend and colleague from the days when we were both employed by Nortel Networks, a telecommunications firm recognized for "delivering communications capabilities that enhance the human experience, securing and protecting the world's most critical information."

As I opened the pages of my newly acquired copy of "Creating Contagious Commitment" I was thrilled to see another friend, Helen Sims, provide testimony for this work.

Andrea Shapiro's book: "Creating Contagious Commitment, Applying the Tipping Point to Organizational Change" provides valuable insight on how organizations can optimize their effectiveness through proved decision making.

Dr. Shapiro provides a unique perspective to organizational change because while working for Nortel Networks we experienced only one constant force... change... Throughout many projects and initiatives, such as our global attempt to fine-tune the Supply Chain Management of Nortel, from Customers to suppliers, we learned first hand how to utilize the Tipping Point computer simulations, developed by Dr. Shapiro.

Today, many of us still approach our jobs by utilizing the tools we developed, the strategies we learned to deal with the dynamics that underpin effective organizational change. Simply... best-in-class!