 | Web Analytics: An Hour a Day by Avinash Kaushik
Buy new: $19.79 / Used from: $16.96 I am an avid reader of Avinash's blog. Even though the book is still not out, I am sure that his writing power will generate an excellent book
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 | Multichannel Marketing: Metrics and for On and Offline Success by Akin Arikan
Buy new: $17.45 / Used from: $13.83 Very good book. See my review on this book
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 | Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks) by Eric Peterson
Buy new: $16.47 / Used from: $10.38 It gives technical and business insights on the art of measuring websites. See my review on this book
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 | Don't Make Me Think: A Common Sense Appr to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $22.39 Important tips on site usability and ways to design websites
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 | Show Me the Numbers: Designing Tables and Graphs to Enlighten by Stephen Few
Buy new: $29.70 / Used from: $25.00 As you may have to present lots of numbers to innumerate people, this a good resource. Present it as simple and complete as possible.
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 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
Buy new: $19.79 / Used from: $16.42 Not yet launched but already a must read :-)
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 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $19.79 / Used from: $16.09 Excellent. Fundamental for Web Analysts.
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 | Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday
Buy new: $26.39 / Used from: $23.89 Every Web Analyst must have a good understanding of Website design. This books shows how to design for results, a very interesting idea.
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 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy new: $16.49 / Used from: $7.99 |
 | Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) by Mike Moran
Buy new: $31.49 / Used from: $24.99 This book provides a very strong foundation for creating and measuring organic and paid search engine campaigns
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 | The Visual Display of Quantitative Information, 2nd edition by Edward R. Tufte
Buy new: $28.80 / Used from: $25.00 A wonderful book, with very rich examples of data representation. You will need it!
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 | Discovering Statistics Using SPSS (Introducing Statistical Methods S.) (2nd Edition) by Andy Field
Buy new: $67.45 / Used from: $55.00 As I said above, it is important to have a good knowledge of statistics, and this book covers the theoretical and practical statistical analysis
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 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $4.50 / Used from: $0.01 |
 | Information Dashboard Design: The Effective Visual Communication of Data by Stephen Few
Buy new: $23.09 / Used from: $18.00 Great book on dashboards. A very good resource for building reports for management.
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 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
Buy new: $59.95 / Used from: $51.48 Very good introduction. See my review on this book
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 | Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Buy new: $19.80 / Used from: $3.40 Very interesting and well written book.
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 | Marketing Research: Methodological Foundations (with InfoTrac®) by Gilbert A. Churchill
Buy new: $163.16 / Used from: $120.21 A very good resource for advanced and beginners in the field of (marketing) research and statistical analysis. See my review on this book
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 | Cartoon Guide to Statistics by Larry Gonick
Buy new: $12.21 / Used from: $6.40 Very good and funny introduction to statistics. It is very recommended to have a good understanding of statistics whenever one works with Web Analytics. See my review on this book.
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 | Measuring the Success of Your Website: A Customer-centric Approach to Website Management by Hurol Inan
Buy used from: $16.47 |
 | Mastering Regular Expressions by Jeffrey Friedl
Buy new: $29.69 / Used from: $24.00 Good to know how to use it, it may make things much easier. However, it is possible to be a great web analyst without mastering this book.
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