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Copywriter's toolbooks
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Confessions of an Advertising Man
by
David Ogilvy
Buy used from: $7.18
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
by
Luke Sullivan
Buy used from: $4.50
THE 22 IMMUTABLE LAWS OF BRANDING
by
LAURA RIES AL RIES
Buy used from: $4.65
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All
by
Bob Garfield
Buy new: $24.95 / Used from: $0.01
Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi
by
Michael Newman
Buy used from: $32.64
22 Irrefutable Laws of Advertising: And When to Violate Them
by
Michael Newman
Buy new: $11.96 / Used from: $6.00
The End of Advertising as We Know It
by
Sergio Zyman
Buy new: $11.66 / Used from: $2.15
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by
Pat Fallon
Buy new: $17.79 / Used from: $1.90
Under the Radar: Talking to Today's Cynical Consumer
by
Jonathan Bond
Buy new: $43.76 / Used from: $0.38
A Technique for Producing Ideas (Advertising Age Classics Library)
by
James Young
Buy new: $6.95 / Used from: $3.77
How to Get Ideas
by
Jack Foster
Buy new: $13.57 / Used from: $4.25
Guerrilla Advertising: Unconventional Brand Communication
by
Gavin Lucas
Buy new: $26.40 / Used from: $15.00
Lovemarks: The Future Beyond Brands
by
Kevin Roberts
Buy new: $18.15 / Used from: $11.45
After Image: Mind-altering Marketing
by
John Grant
Buy used from: $6.70
Another One Bites the Grass: Making Sense of International Advertising
by
Simon Anholt
Buy used from: $3.98
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by
Steve Lance
Buy new: $13.57 / Used from: $2.60
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
by
Jim Aitchison
Buy used from: $23.99
Cutting Edge Advertising II (v. 2)
by
Jim Aitchison
Buy used from: $15.00
Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
by
Jim Aitchison
Buy used from: $32.25
Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
by
Jim Aitchison
Buy used from: $31.95
Advertising Now. Print (Midi Series) (Spanish Edition)
Buy new: $30.39 / Used from: $11.78
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by
Lindsay Camp
Buy new: $11.66 / Used from: $7.69
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by
Joseph Sugarman
Buy new: $14.93 / Used from: $11.50
How to catch the Big Idea: The Strategies of the Top-Creatives
by
Ralf Langwost
Buy new: $21.86 / Used from: $19.11
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
by
Dominic Gettins
Buy new: $19.00 / Used from: $8.15
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by
Robert W. Bly
Buy new: $12.24 / Used from: $10.06
Advertising is Dead: Long Live Advertising!
by
Tom Himpe
Buy new: $25.51 / Used from: $18.98
Creative Advertising, New Edition
by
Mario Pricken
Buy new: $26.37 / Used from: $24.99
Advertising: New Techniques for Visual Seduction
by
Uwe Stoklossa
Buy new: $40.25 / Used from: $32.47
Kiss & Sell: Writing for Advertising Redesigned and Rekissed
by
Robert Sawyer
Buy new: $30.36 / Used from: $24.94
Advertising: Concept and Copy, Second Edition
by
George Felton
Buy new: $34.65 / Used from: $27.00
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
by
Joe Vitale
Buy new: $12.97 / Used from: $10.58
Hoopla
by
Crispin Porter + Bogusky
Buy new: $29.70 / Used from: $25.76
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