Product Description

A superlative guide detailing every phase of creating more effective international technical communication whether it is verbal, graphic, printed or electronic. Emphasizes how to develop the skills (communicating technical data to an international audience), the process (a document cycle for international product distribution) and the product. Strategies, techniques and practical tips demonstrate how to communicate internationally quickly, cheaply and well. Includes anecdotes, examples, graphics, worksheets, a reference of universal international information and a list of dozens of international resources that can provide data on target countries and users.

Product Details

• Amazon Sales Rank: #1141694 in Books
• Published on: 1995-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 400 pages

From the Publisher
A superlative guide detailing every phase of creating more effective international technical communication whether it is verbal, graphic, printed or electronic. Emphasizes how to develop the skills (communicating technical data to an international audience), the process (a document cycle for international product distribution) and the product. Strategies, techniques and practical tips demonstrate how to communicate internationally quickly, cheaply and well. Includes anecdotes, examples, graphics, worksheets, a reference of universal international information and a list of dozens of international resources that can provide data on target countries and users.

Customer Reviews

The bible for international technical communications.
Our consulting staff has recommended this valuable publication to many of our clients over the years. It provides a step-by-step process for creating effective international technical documents in electronic, printed, graphic and verbal formats. It is easy to understand and use. Communicating technical information worldwide is critically important to the success or failure of any international marketing program. Securing this book is wise business investment. John R. Jagoe, Director, Export Institute

A textbook for the localization professional
More than a writer's guide, though it provides that service admirably. Hoft covers the entire localization process, with model projects that include essential milestones (reviewer signoff on terminology) and costing guidelines. She provides a solid discussion of the potential cultural hazards of hasty localization, far beyond the facile "Don't use white in China, 'cuz they associate it with death!!!" layer. And Appendix C, the Resources list, is worth the price of the book.

If I were going to assign a single book to every project manager, marketing manager, and documentation developer involved in global marketing, this would be it.

Done in by the publisher
Unfortunately, the fonts, layouts, and poor editing make this book painful to read. It does contain useful advice for collecting and applying cultural information about your users.