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Start Your Own Business (Entrepreneur Magazine's Start Up)Start Your Own Business (Entrepreneur Magazine's Start Up) by Rieva Lesonsky
Buy used from: $0.99
Simple approach to getting started
The One Page Business Plan for the Creative EntrepreneurThe One Page Business Plan for the Creative Entrepreneur by Jim Horan
Buy new: $23.07 / Used from: $17.92
If you can't state your business plan in one page, you are not focused enough
Rich Dad's Before You Quit Your Job: 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar BusinessRich Dad's Before You Quit Your Job: 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business by Robert T. Kiyosaki
Buy new: $11.53 / Used from: $5.00
Read this before you quit your day job.
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
Buy new: $11.02 / Used from: $0.01
This book has some great insights on how you need to think and behave to be an entrepreneur
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Buy new: $12.91 / Used from: $2.19
You need to read and re-read this to get the best from it. Do what the book says and business will work for you.
Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
Buy new: $19.49 / Used from: $3.15
This is simple and straightforward marketing. John Jantsch has a great podcast too - listen to it every week to keep learning.
Guerrilla Marketing: Secrets for Making Big Profits from Your Small BusinessGuerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson
Buy used from: $0.14
Some great ideas on free and cheap approaches to marketing and making your market offering visible to your clients.