Product Description

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

• Power words for heightening impact
• Positive personal qualities for selling oneself
• Cliche's to avoid
• Color names beyond just red, white, blue, yellow, etc.
• Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Product Details

• Amazon Sales Rank: #60291 in Books
• Published on: 2003-06-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

Features

• ISBN13: 9780071418539
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.

Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to:

• Make readers feel your message instead of just read it
• Add muscle to your copy by using powerful verbs and adjectives
• Find the right words and phrases for niche markets
• Boost results by using words that appeal to basic human needs
• Invite interaction from website visitors--and bring those visitors back
• Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos
• Use colors, fragrances, sounds, and textures for vivid sensory appeal

Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.

About the Author

Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.

Customer Reviews

When you're stuck for words...

I bought this book when I was working as a copywriter. I often had 10 different topics to write about in a day, and so, needless to say, I would often get writer's block. This book was a godsend for those situations. It is divided into various categories of words like "Financial Advertising" or "Emotional Words" etc. It was simple to find the right word. And I also noticed that I often got compliments for a lot of copy I wrote with the help of the book, so I can only give it a definitive thumbs up! One piece of advise...if you can, buy it together with Part 1, so to speak, of the book : "Words that Sell" by the same author. Very labor-saving stuff!

Simply Great! You've got to buy it if you write.
There's not much to say about this book except buy it if you need to write and if you need to use words to persuade. I keep this book at my computer --- inches away from my right hand as I write for clients.

Highly recommended.

Susanna K. Hutcheson
...

can't sell without it....
Wow... I had been using the same words and phrases for
years and then I ordered this book and it totally changed
my presentation... a real boost and allowed me to
be more effective... Takes you from selling 101 to
advanced.....