Product Description

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.

Product Details

• Amazon Sales Rank: #26018 in Books
• Published on: 2008-11-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9781601630322
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"CASHVERTISING is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating

"The author has surveyed the broad field of salesmanship and distilled it down to a series of principles, secrets, and response-boosting techniques in a well-organized, entertaining, and easy-to-read format. Whether you are a newbie or veteran, Drew Eric Whitman's CASHVERTISING is a reference you will turn to again and again." --Robert W. Bly, author of The Copywriter's Handbook

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework...I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error." --Richard Bayan, author of Words That Sell

About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

Customer Reviews

secret weapon
Cashvertising is packed with insights about
what makes effective advertising. While much
of the second half of the book applies to
space advertising more than to salesletters
it's still really good stuff - some of it I
haven't seen elsewhere.

The best part of the book is the 2nd chapter:
"The 17 Foundational Principles of Consumer
Psychology" - where Whitman lets rip with witty,
incisive writing. While much of this stuff has
been written about by other marketing writers
the author here has a fun style and he's
great at getting you to think about the implications
of the ideas - and he also has good examples
of how to apply them to your advertising
writing.

All in all a book I'll be reading several times
I think. It's only about 200 pages but there's
a lot of informative data here broken-out
in a way that makes practical application
accessible.

Get this book. Great resource for advertising
pros or anyone who is in business and needs to
advertise, or for that matter, sell in person.

I know this stuff works
After reading CA$HVERTISING and being blown away by all the great information, I came here to write a glowing testimonial. But I see from all of the 5-Star reviews that others have said what I'm thinking and have done it more eloquently. So let me put a different slant on it.

My company has used Drew for our marketing for over 5 years. I've tested his stuff against some of the best in the business. He almost always wins! Simply... what Drew writes in his book is what he practices everyday. AND IT WORKS!

Required Reading For Anyone Involved In Advertising. Period.
This book, is amazing.

I see all the lists of required reading for
copywriters and ad persons, but this one wasn't
on any of them.

I found this book will feeding my book habit at the
local bookstore. I picked it up, and read the
back, then I read the introduction, the recommended
reading list, and found myself halfway through
the first chapter when I decided I better take
it home with me.

Once I started reading, I couldn't believe how
much information was in this thing. Drew not only
covered the how...he goes deep into the why of advertising.

He not only touches on consumer psychology, but
he gives you it's practical use. While many books
simple quote studies, Drew quotes them, tells you
why they are important to you, and how to bank off
of them.

He touches on stuff that many books simple don't
even hint at. As if the psychology parts were not
enough, he goes deep into the "why" of design.

What fonts to use, and why. What colors to use and why.
What pricing to use and why.

Again, I am an addict for all copy, direct
response, and marketing material, this little book
is at the top of my list, period.

From now on, I plan to get my hands on any and
everything Drew has created or will create.

This book will give you a solid foundation in "reason why"
copy, and it doesn't just tell you it's important
like most books do...this one actually gives you
the reason why!

Get it...period. Before you go and spend $1000+
on the next copywriting or direct response
course, get this book. NOW.