Product Description

Product Details

• Amazon Sales Rank: #45831 in Books
• Published on: 2007-03-06
• Released on: 2007-03-06
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

From Publishers Weekly
Starred Review. Challenging the prevailing wisdom that the goal of economies should be unlimited growth, McKibben (The End of Nature) argues that the world doesn't have enough natural resources to sustain endless economic expansion. For example, if the Chinese owned cars in the same numbers as Americans, there would be 1.1 billion more vehicles on the road—untenable in a world that is rapidly running out of oil and clean air. Drawing the phrase "deep economy" from the expression "deep ecology," a term environmentalists use to signify new ways of thinking about the environment, he suggests we need to explore new economic ideas. Rather then promoting accelerated cycles of economic expansion—a mindset that has brought the world to the brink of environmental disaster—we should concentrate on creating localized economies: community-scale power systems instead of huge centralized power plants; cohousing communities instead of sprawling suburbs. He gives examples of promising ventures of this type, such as a community-supported farm in Vermont and a community biosphere reserve, or large national park–like area, in Himalayan India, but some of the ideas—local currencies as supplements to national money, for example—seem overly optimistic. Nevertheless, McKibben's proposals for new, less growth-centered ways of thinking about economics are intriguing, and offer hope that change is possible. (Mar. 20)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
In offering straightforward solutions to the looming environmental crisis, Bill McKibben has marched directly into the middle of a heated debate. Critics' personal beliefs and politics shaped their reviews, which described Deep Economy as, alternately, a "masterfully crafted, deeply thoughtful and mind-expanding treatise" (Los Angeles Times) and a "book-length sermon on what is wrong with the way we live" (San Francisco Chronicle). Some reviewers found McKibben's solutions practical and the author refreshingly unpretentious, while others considered his vision utopian and his attitude self-righteous. However, they did agree that McKibben writes compellingly—with warmth, sincerity, and a sharp sense of humor. His resolute hope for the future will resound with readers no matter where their loyalties lie. But will it change any minds?

Copyright © 2004 Phillips & Nelson Media, Inc.

From Booklist
*Starred Review* Beginning with his prescient treatise on global warming, The End of Nature (1990), McKibben has been investigating and elucidating some of the most confounding aspects of our lives. He now brings his signature clarity of thought and handsomely crafted prose to a pivotal, complicated subject, the negative consequences of our growth-oriented economy. McKibben incisively interprets a staggering array of studies that document the symbiotic relationship between fossil fuels and five decades of dizzying economic growth, and the many ways the pursuit of ever-higher corporate profits has led to environmental havoc and neglect of people's most basic needs. At once reportorial, philosophic, and anecdotal, McKibben, intoning the mantra "more is not better," takes measure of diminishing returns. With eroding security, a dysfunctional health system, floundering public schools, higher rates of depression, "wild inequity" in the distribution of wealth, and damage to the biosphere, McKibben believes a new paradigm is needed, that of a "deep economy" born of sustainable and sustaining communities anchored in local resources. Using the farmer's market as a template, he explains the logistics of workable alternatives to the corporate imperative based on ecological capacities and the "economics of neighborliness." With the threat of energy crises and global warming, McKibben's vision of nurturing communities rooted in traditional values and driven by "green" technologies, however utopian, may provide ideas for constructive change. Donna Seaman
Copyright © American Library Association. All rights reserved

Customer Reviews

A bit repetitive, but incredibly powerful.
This book was required summer reading for me, but I would've read it even if it wasn't. It's a book with ideas people can believe in. It's not hard to understand and I enjoyed it very much. I've learned a lot and know that it will have an effect on what I think about, talk about and do with my every day life.

An interesting study on what is and what should be valuable
McKibbon's "Deep Economy" is a very readable history of industrialized economics coupled with a blueprint (albeit one that is unlikely to be followed) of how we might change our economic direction into one that is more sustainable and beneficial on an individual and communal level.

The idea that most clearly sticks out to me in this work is that of the "quality of life index," which could also aptly be called the "happiness index." That happiness within a society can and should be quantifiable, and that as a quantity, it should be factored into the overall values of this or that economic program is an interesting one, and also one that seems worth exploring in economics classes as well as sociology ones.

The focus on local business and production also serves as a rallying point for people on both ends of the political spectrum. While buying locally and organically appeals at surface immediately to the crunchiest of hippies, the boost of small business and the opportunities that McKibbin's plan offers swings the door open for the staunchest of the right-wing business class.

This book, if not an obvious plan for going forward, serves at least to give all of us an opportunity to explore a world where our fundamental economic groundwork is altered. It is hard to put down, and once you do, it's hard not to let it challenge your traditional understanding of what the economy is and should be.

Changed the way I see the world
I must admit, I wasn't particularly enthused about "Deep Economy" when I picked it up... it was one of several shorter texts required for my senior seminar class as a business major. I'm so glad I stuck with it... because it's had a lasting impression upon me.
I won't give all the details about the book... several reviewers have already done a great job with that.
All I will say is that the issues that McKibben covers in "Deep Economy" are so very relevant, and I find that he has a way of cutting down to the very core of so many of the problems facing our society. I was mostly disaffected when I picked this up, and now I can say I've been transformed into an environmentally and economically responsible localvore. This should be required reading for everyone.