Product Description

Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!

Product Details

• Amazon Sales Rank: #9274 in Books
• Published on: 2007-01-30
• Number of items: 1
• Binding: Paperback
• 256 pages

Review

"... offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point.”

-Career Planning and Adult Development Journal

About the Author

C. J. Hayden (San Francisco, CA) is a Master Certified Coach, popular speaker, and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. She writes on marketing for Home Business, Selling Power, and About.com.

Customer Reviews

A must for consulting and other client-based businesses
This book contains a set of exercises and activities which have, in at least two cases that I know of, brought small businesses from near-insolvency to client saturation. Without spending for advertising, there are multiple techniques and a framework for effective implementation to make a company visible to its potential clients. You should have a buddy to do the 28 days, but it doesn't have to be someone from your own company or even your own industry. You can find one through the companion website if needed. It's like Nike: just do it.

Good, practical handbook on building your business!
This second edition is a sound primer for those in any profession looking to build their business. It emphasizes the notion of an entire marketing cycle and process. The process never ends and you need to devote as much time and effort to the marketing process as you do toward the technical aspects of your profession. That is a hard conceptual wall for many to break through.

GET CLIENTS NOW! has a practical. hands-on bent with leads to lots of other books, resources, articles, websites, etc. It has useful forms and sound day by day tips on jumpstarting your marketing efforts. I especially liked the concept of continually "feeding the pipeline"!

A good resource!

Good way to get started...
This book is pretty good way of getting new clients. I read each page with interest but could not get into following the daily ritual of doing tasks like cold calling contacts, warm contacts, networking, speeches e.t.c. It reads more like business coaching and generalized and may be more of fit for coaches. I skipped most of the hurah and completed the book. Overcoming sales objections e.t.c., small business networking and other tools proved to be valuable reading though. would recommend this book but should be coupled with supplementary reading on the subject.