Product Description

Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business. Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability. We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes. This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

Product Details

• Amazon Sales Rank: #202753 in Books
• Published on: 2007-10-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 176 pages

Features

• ISBN13: 9780132244794
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Review
"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007 #1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008 "10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007

Review

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007

#1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008

"10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007

From the Back Cover

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

Customer Reviews

More scrapbook than book
It's disturbing what passes for a book these days. This book is a disjointed collection of quotes, lists, and sundry clipart.

Easy earnings, for the author
The book turns out to be more like a pamphlet: superficial, one/few liners.
It would be nice as a presentation, but as a book it is too pretentious.
However, it does provide a convenient list of ideas to "unleash the power of crowdsourcing"

Most People Are Smarter Than Me...
.. so it's good to know that there are many ways to capture the wisdom of audiences, co-workers and strangers who share a passion for whatever it is I'm doing. I'll take all the help I can get. In "We Are Smarter Than Me", Barry Libert and Jon Spector have put together a book that is both a primer in using social networks for businesses and individuals, and a prime example of what can be created by using them effectively.

While true "Web 2.0" geeks might find some of the examples a bit basic, most business people and civilians will be fascinated at how many examples fit their needs, and might even find the competition is ahead of them.

You can hear an interview with Barry Libert on The Cranky Middle Manager Show at http://cmm.thepodcastnetwork.com/audio/tpn_cmm_20071103_118.mp3