Product Description

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

 

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

 

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

 

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

 

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

 

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

 

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

 

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

 

•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security

 

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

 

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.

 

---

Product Details

• Amazon Sales Rank: #170090 in Books
• Published on: 2008-05-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

About the Author
Patrice-Anne Rutledge is an author and journalist specializing in business and technology. She is an active member of numerous social networks including LinkedIn, Facebook, and XING.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

Social networking is just one component of what's called Web 2.0, the next generation of websites and services that emphasize collaboration and connectivity. Although the experts continue to debate the exact definition of Web 2.0, one thing is certain: Social networking sites, blogs, and wikis are connecting the online world like never before. Web 2.0 has changed the way the world connects and communicates, and the evolution is continuing.

Social networking has generated a lot of buzz, media coverage, and conversation in the past few years. In spite of all this attention, however, many misconceptions remain. Social networking isn't just for the young. It now reaches a large, mainstream audience. Many popular sites report than half their visitors are over age 35. It isn't just for fun or pure socializing, either. Companies, organizations, and individuals around the world are profiting from their participation on popular social networks such as MySpace, Facebook, and LinkedIn. Social networking also isn't just for the tech-savvy. Strategy counts far more than technical skill in developing a successful social networking campaign. In this book, you learn 50 "truths" about real-world social networking and how you, too, can profit from your social networking experience.

This book is written for anyone who wants to tap the power of social networking for professional reasons. Marketers, publicists, small business owners, independent professionals, job seekers, fundraisers, and activists all can find ways to profit from strategic social networking. It's a viable business tool that opens up new ways to connect with others who can help you achieve your business goals. The goal of this book is to provide you with a solid foundation on the basics of social networking, give you some insight into future trends, and encourage you to think strategically about the best ways you can leverage the power of social networking to enhance your business, your cause, and your life.

© Copyright Pearson Education. All rights reserved.

---

Customer Reviews

The Truth About Profiting From Social Networking
Everyone seems to be getting on the social networking bandwagon. Social networking systems like MySpace and Facebook used to be seen as places for young people to gather and to chat. However, over time, these sites have changed.

People and business began realizing that their target audiences were just sitting there waiting to find out about great products and services. Everyday these opportunities continue to grow: more contacts, more discussion possibilities, and whole new sites dedicated to very specific topics. It definitely takes some forethought and skill but using social networking can serve as a valuable form of marketing.

One interesting aspect of social networking that Profiting From Social Networking explored was in looking for jobs. Evidently, often social contacts are made on social networks that can lead to employment opportunities. Moreover, headhunters are now making use of these systems to find the talent that they need. The possibilities are endless.

Social Networking Your Way to Your Dream Job
Social networks like Facebook, MySpace, YouTube and Friendster, have become a huge part of our daily lives. Aside from catching up with old friends, social networking sites are also excellent places to make contacts who may boost you up the career ladder.

`The Truth About Profiting From Social Networks' by Patrice-Anne Rutledge, provides us with 50 easy-to follow guidelines for making the most out of social networking sites. She shows us the commonly made mistakes and the right and wrong way to contact people through these sites.

Social networks are an amazing resource for the job seeker - use these tools to make contacts in a field you otherwise might not know how to begin pursuing. Rutledge teaches us to think big, don't hesitate to reach out to whomever you wish. It's a great place to start when following your passion.

Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com

Concise and useful
The adjectives I have chosen for the title of this review summarize imho the essence of this book. Concise, effective, easy to read, it gives you a clear and extensive understanding of what business & social networks mean for today and tomorrow's business. The book is structured with some real truths and myths to be demistified.. I recommend this book to busy managers (generally They are..)