Product Description

As recent research has shown, design not only affects the exterior of an organization—its products, packaging, or identity—it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company’s innovation process and boosting supplier relationships to creating completely new markets. In a sweeping effort to make this potential accessible, French researcher Brigitte Borja de Mozota conducted case studies with thirty-seven top international companies, design firms, and designers about their expectations toward and success with strategic design management. DESIGN MANAGEMENT presents the results of this research along with practical examples from the author's twenty years of experience as an international design manager, and within a comprehensive theoretical framework. Written for marketers, business managers, and design managers, DESIGN MANAGEMENT also features the practical tools to implement and manage design, including how to

• Define the role of the design manager in the company’s business process
• Choose a design agency that fits into your company
• Create design strategies that boost product value and service performance
• Use design to manage change and foster the innovation process
• Understand how design impacts perceived brand value, customer experience, and return on investment

Companies and leadership profiles presented in this book include campanies Alessi, BMW, Braun, Philips, IBM, Renault, Motorola, Nike, Nissan, Novo, OXO, PRADA, Ralph Lauren, RCA Thomson, Shell, and SONY; designers Philippe Starck, Sadler, Terence Conran, James Dyson, and Mark Sadler; and design consultancies Desgrippes Gobé, Siegel & Gale, FITCH, IDEO, Landor, and Lippincott & Mercer.

Product Details

• Amazon Sales Rank: #415581 in Books
• Published on: 2003-08-01
• Released on: 2003-08-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Features

• ISBN13: 9781581152838
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Publisher
Design Unlimited

A New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design Management

Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.

From the Inside Flap
Advance Praise for Design Management

"Design Management is the Rosetta Stone of Design."—Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum

"Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works."—Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc.

"This book provides a comprehensive treatment of important aspects of design management and makes a valuable contribution to the field. It is an essential reference resource for anyone interested in managing the design process and any company interested in enhancing the value of its products."—Professor Robert Veryzer, Ph.D., Rensselaer Polytechnic Institute

About the Author
Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and Chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organized conferences on the subject for more than twenty years, including the DMI Academic Forum. She now teaches design, marketing, innovation and strategy at the Université Paris X Nanterre and design management at the prestigious ESSEC Business school. She lives in Paris.

Customer Reviews

Exceptional Review of Design Management
This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.

A good start
While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.

Design Management: Using Design to BuildI am using this book with students upgrading to Brand Value and Corporate Innovation
Although this book is not written in textbook format I am using this book for class room instruction of design students who are up-grading to a bachelors degree. I feel that this title is also appropriate for those students already at Bachelors level of Studies in Design Management and New Product Management.

The book is written in scholarly style and features many short comments by established designers and fashion experts which are included to illustrate and accentuate topics of interest in the Design and fashion area.

The book comes complete with an extensive and up to date reference list.

I trust that this title will stimulate others in the design and fashion arena to publish their works.