Product Description

This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

Product Details

• Amazon Sales Rank: #187971 in Books
• Published on: 2004-05-01
• Released on: 2004-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

About the Author
Richard Weisgrau was the executive director of the country's leading photography association for 14 years. He lives in Narbeth, PA.

Customer Reviews

Excellent source of practical advice
I was really impressed with this book. I've read a quite few books on the business of photography lately, and along with Lou Jacob's "The Big Picture" I think this book should be essential reading for all commercial photographers.

I found the chapters on promotion, networking, sales technique and debt collection extremely useful. However I didn't give this book 5 stars because I found the authors stance on copyright a bit limp wristed (i.e. you can licence images for exclusive unlimited use, in perpetuity - so why would you ever need to hand over copyright?) and the advice on writing your own terms and conditions just seems down right dangerous.

Other than that I think "The Real Business of Photography" is brilliant!

The one essential Photography Business Guide
Weisgrau's book, compiled with the American Society of Media Photographers is a non-BS guide and a must for any student or working photographer. With his years of experience, he has put together a comprehensive guide covering everything from strategic planning to copyright registration.

It is well written, easily understandable, and provides even the most experienced pro with current tnformation. This is the book to have. It provides not just the legal details, but inspires long range thinking for the professional photographer .

Leif Skoogfors

Very useful tool!
This book has really set my wheels in motion for fine tuning my photography business approach. Though I've had a successful studio for 22 years, this book has so many good business ideas and details, I can really apply it directly to my operation. The deal negotiation analysis is fascinating, and based on real-life situations. Thanks for a great reference source!!