Product Description

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover "attitude gems" that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous "attitude busters" then learn how to maintain your YES! Attitude every day, for the rest of your life!

Product Details

• Amazon Sales Rank: #8650 in Books
• Published on: 2006-12-16
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

Features

• ISBN13: 9780131986473
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

About the Author
Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

From AudioFile
A popular sales expert with infectious optimism packs a lot of wisdom into this compact lesson on "positivity." Smooth and inspiring, Gitomer's message goes to the heart of what authors and teachers have been saying about effective living for years. To these foundational principles he adds intuitive points on how to jump-start a good attitude with thoughts, words, and actions. Though Gitomer's suggestions are empowering in themselves, his incomparable delivery makes this audio even more motivating and memorable. He sells these ideas with such sincerity and humility that most listeners will be unable to resist his invitation to implement his suggestions, one at a time, and gain more from their lives. T.W. © AudioFile 2009, Portland, Maine

Customer Reviews

You can't help but be inspired during your reading...
I've been gravitating more towards personal improvement books and blogs of late, and this particular book was one that I was looking forward to receiving... Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey Gitomer. It may not be everyone's particular style of choice when it comes to self-improvement, but I loved this little gem...

Contents: Insight to Your Inside Attitude; Attitude Self Awareness; Attitude Actions; Attitude Attributes; Attitude Achievement; Attitude Fulfillment

Gitomer is well-known as a sales motivator, and many of his prior titles deal with the art of the sale. While there's still a bit of a sales focus in YES!, it's more designed to be a personal motivator for your attitude in all areas of life. In terms of content, he's similar in nature to the big names of personal improvement, such as Zig Ziglar, Jim Rohn, and others. But his style of writing is more "in your face", more "cheerleader" in look and feel, and I don't mean that in a bad way. He uses a never-ending kaleidoscope of fonts, colors, and print layouts to get his point across. You definitely don't get bored reading the book...

He is big on surrounding yourself with positive influences as well as structuring your schedule to get positive input each day (preferably first thing in the morning). By consciously focusing on these things, you start to ensure that your attitude moves from (potentially) negative to positive, and then to the level of YES!. There were a number of things that resonated with me when reading this, such as taking an hour a day to work on your skills instead of spending that time watching news (largely negative) or TV (mostly worthless). At the end of a year, those hours will add up and make you really knowledgeable on whatever you focused on. You might become an expert on some part of your career, or you may be an expert on American Idol. Which is going to be more beneficial to your personal success? I've found this to be true when it comes to my writing activities. I've gotten much better at it (whether I'm "good" is up for debate), and I'm sure it's due to spending time at it as opposed to following the latest reality series... I would like to apply this same focus to attitude, and see the improvement that would make both at work and home.

An excellent book, fun to read, and very thought-provoking. And if you take his words seriously, your life will never be the same (and that's a good thing)...

The best...
I think this is Gitomer's best book yet. I own his other 3 little books (selling/sales answers/connections). It all starts with attitude and this type of book is the most critical to success. If I had to lead people to one book I would tell them this because attitude really is the foundation.

"You become what you think about all day long." I think I had to hear this 150 times before I truly began to live/grasp it. I still am challenged with keeping the right thoughts in mind daily, this book helps you do that.

Best thoughts: Gratitude, Bible verses, Goals, solutions and not problems, your best qualities, what you love, what's great, past victories in your life.

Seriously, if you think these types thoughts all day you have a great life. If you think negative all day, your life sucks.

Specifics of the book:

It tells you that you have to make a study of the subject, not just read a book. DAILY ACTIVITY.

You learn what attitude is/isn't. You learn if you really do have a good attitude by taking a test (everyone THINKS they have a good attitude but less than 10% of people do). You then learn actions that will help you develop a game plan to have a better attitude.

Next you learn how to focus on your best qualities. You learn other habits to implement good attitude.

THIS IS REAL WORLD ADVICE WITH CONCRETE GAME PLANS/ACTIIVITIES. Good stuff, this is worth it's weight in gold. I told my sister to stop what she is doing right now and go buy the book. She said she would borrow mine... DON'T BE CHEAP. It's 13 bucks on Amazon, if you can't afford that then you aren't serious about success.

Gitomer's latest will get you thinking!
Jeffrey Gitomer knows how to write about selling . . . I've read
and enjoyed two of his other books--THE LITTLE RED BOOK
OF SELLING and THE SALES BIBLE . . . in each instance, I
found myself taking copious notes . . . that's always a good sign;
i.e., it shows there is something that I wish to retain and/or share
with others.

The same thing happened when I devoured JEFFREY GITOMER'S
LITTLE GOLD BOOK OF YES! ATTITUDE . . . it took me just a few hours to read, but that's
misleading in that after I finished, I had to go back to revisit much
of it . . . and I'm sure I will continue to do so in the future, in that it
is that good.

Perhaps most importantly, Gitomer got me to think about what's
important in life . . . for example, when feeling down, he advises that all
you need to do is:

Visit a children's hospital or help someone less fortunate than
you. Get comfortable with the plight of others, and feel good
about the minuteness of your problems compared with theirs.

I also liked his advice on how to find out about the weather:
Poke your head outside in the morning. It's a lot more
accurate than the weather guy.

The above might seem basic, but if you're like me, you need
to be reminded of it every so often . . . likewise, Gitomer
urges you to think the following when it comes to making money:

Most people get into a career to "make money." There could
not be a worse reason to enter a profession. The best way
to amass a lot of money in a career is to earn it.

And, also, I liked the author's shortest goal lesson in life:
Post your goals (in front of your face) on your bathroom
mirror, and say them twice a day. Once achieved, post
your accomplishments on your bedroom mirror so you
can start each day by looking at your success.

Lastly, Gitomer constantly offers readers the opportunity
to gain even more from his book by references to his
website . . . one free offer promises you his collection
of personal quotes for your personal inspiration . . . please
excuse me while I go get that now.