Product Details

• Amazon Sales Rank: #6262 in Books
• Published on: 2006-12-16
• Number of items: 1
• Binding: Hardcover
• 208 pages

From the Back Cover
Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

About the Author
Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Customer Reviews

Just terrible
I really wanted to like this book. To give you an idea of how hard it is to do that, by the third page he has already told you that he's going to proliferate the YES!Attitude product line indefinitely. By the next page, he's solicited your ideas to leverage it and make money together. Oh, and did I mention, right around then he warms you *never* to use the phrase YES!Attitude in any presentation you might do without his express permission because he owns all rights to it. Basically, a marketing ploy dressed up as a book. And just way to smug and self-satisfied for my tastes. You expect rah-rah, but he's too busy patting himself on the back to even cheer. Sorry to the other reviewers, but I think this is only 1 star.

Second Best Book
The YES!Attitude may be the second best book I have read. I am sure there is one better but I haven't found it yet. I have read it four times and am reading it for the fifth time not because I am slow learner but rather because the lessons are worth learning. I have read most of the reviews of the book on this site and all I can say to those who gave it a poor rating that sometimes people read the words but fail to grasp the meaning. As I read this I could only imagine what a wonderful world this would be if everyone adopted the ideas and concepts of this book. Contrary to some of the reivews I found an Aha on almost every page. Every time something happens that I don't like I now think of the book and more specifically, "I don't like what's happening but I know I am going to learn something really great" or words to that effect. I have taken it a step further. I wear a necklace beneath my shirt that I use to remind myself everytime I see or feel it that being positive is a choice and I choose to be positive. I am purchasing 20 copies to give to my 4 children and my best friends.

Great Foundation For Self-Improvement Books
This is a fantastic book that communicates. If you are now searching for more than your inspirational quotes book or your motivational pictures and posters, I recommend this book. This book points you in the right direction in your journey for self-improvement. Simple and straight shooting instead of some books, just as informative, but may have overwhelming story telling. It sets up a great foundation for a better mindset and attitude. For the well-versed in the self-help arena, the Little Gold Book of YES! Attitude, solidifies, simplies and certifies the major principles of a positive attitude. Overall, after reading the book, you'll see how to improve a positive attitude with a YES! attitude.