Tom is one of my business management heroes, exploding with energy and always challenging the status quo. Great inspiration.

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Product Description

Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.

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Product Details

• Amazon Sales Rank: #52397 in Books
• Published on: 2006-03-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

From Publishers Weekly
After decades with Knopf, influential management guru Peters switches to DK in an effort to "reinvent the business book," and while the results don't quite live up to the hyperbole, the new publisher allows for a looser design strategy that complements the author's increasingly stream-of-consciousness writing. Gray dotted lines lead from the main text to sidebars topped with category-identifying icons, and words' size, color and even typeface refuse to stay stable within a single sentence. (Design is clearly on his mind; one of the book's best passages is a rant against the poor ergonomics of the desk chairs in hotel suites.) The book's themes are mostly the same ones Peters has been developing since 1997's The Circle of Innovation and its follow-ups: small professional service firms are the wave of the future, successful companies sell dreams instead of products, and so on. Some of his ideas, like the unlimited potential of the Internet, have begun to wear a bit thin, while others need overhauling thanks to the recession. There are strong chapters on the spending power of women and the need to restructure the American education system, but not all the new twists are as satisfying. He takes on the 9/11 attacks in two business analogies: while the first interpretation of 9/11-small improvisational teams succeed against bloated infrastructures-rings true, many readers may find the second conclusion ("the Age of Large Numbers of Human Beings Crammed into Tall Towers is over") a bit tactless. But give Peters credit for being willing to stick his neck out, and expect loyal readers to follow him down this path once again.
Copyright 2003 Reed Business Information, Inc.

Washington Post, October 26, 2003
Peters is passionate, egotistical, evangelical, outrageous and often maddeningly simplistic- but always provocative and fun.

USA TODAY, November 13, 2003
No matter how his message is transmitted, what's wonderful about Peters is his restless mind and love of learning.

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Customer Reviews

Very Refreshing and Insightful
This is the best business book I have ever read. The writing and style of the book is very non-traditional compared to other books in this category which is refreshing and engaging all at once. Re-imagine! appealed to both my engineering and business background and has made me rethink the way I look at things and will definitely influence the way I run my company and projects in the future. Relevant information for our time and a must read for anyone desiring a fresh perspective.

Good content, strange format
I decided to buy the book after hearing an audio version of the title. I thought the opinions and ideas presented were very interesting and inspiring. It stresses the essence of constant changing when we cope with today's business world and society. It also puts emphasis on people: workers, consumers, etc., and value their role in all business activities. I considered this book especially valuable for young people as they start their careers.

But the book itself is disappointing in its format. It is very fragmented and looks like a cartoon. Instead of a main text area, the pages are divided into various boxes and shades. It is difficult to read the book coherently and also difficult to take the book seriously.
fragmented and looks like a cartoon.

I am mad too
If Tom Peeters can be mad, I can be mad too. I endorse most of Peter's views, but I'm mad at the way he presents his ideas. Although he preaches 'simplicity,' 'clarity,' 'grace,' and 'beauty' for presentations and expressions of thought (see page 152), his book is a nice illustration that he does not master these skills in presenting his ideas in a book (probably this way of presentation works fine in a speech, but not for a book):

1. His book is a chaotic hodgepodge of loose ideas.
2. The essence of the book can probably be summarized on no more than one page. The book is EXTREMELY repetitive and thin on essence.
3. Although Tom Peeters probably believes that his 'layout' and pictures 'add value' to his ideas, it is extremely bothering to me. It makes the whole thing a very hard read (to stay focused and keep my attention) and often is literally difficult to read (when things are written on a gray background, for example). Each time I read for about two hours in this book, my eyes started to hurt (and I read a lot).

Beside the layout, Tom Peters likes to dramatize things. For instance, as far as I can understand, Tom Peters predicts that entrance to the workplace in future will be reserved only for people who are extremely risk-minded, real leaders, with lots of skills, and a huge set of talents. All other people are lost for society and will be without a job. So, this makes that about 95% of all people will be jobless and moneyless. I can also make a prediction: if this will become true, the world will turn into chaos comparable to the world described in the 'Mad-Max' trilogy (i.e, social unrest, extremely high crime rates, and civil war).

And to top it all: I also bought Tom Peeters 'essentials' on talent, design, and leadership. And what did I find out? The essentials are simply made up of LITERAL chapters of 'Re-imagine.' This means: there is nothing new inside. Nice move: writing one book, and extracting 4 'essentials' from it = 5 books from which to make money while only taking the effort to write a single book...