Product Description

When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way. How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?

Product Details

• Amazon Sales Rank: #834894 in Books
• Published on: 1997-04-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Review
It's all here-how to run, and how to win... it's unique, written by someone who knows what it's like to throw her hat in the ring and put together a winning campaign. What I particularly like about it is its emphasis on grass roots campaigning-something our candidates and our political parties aren't doing enough of these days.
-Michael Dukakis, Governor of Massachusetts, U.S. Presidential Candidate
How to Win Your First Election is the ideal 'how-to' book for aspiring candidates, campaign managers, public relations consultants, and students of political science and American government.
-Wisconsin Bookwatch

Its all here-how to run, and how to win... its unique, written by someone who knows what its like to throw her hat in the ring and put together a winning campaign. What I particularly like about it is its emphasis on grass roots campaigning-something our candidates and our political parties arent doing enough of these days.
-Michael Dukakis, Governor of Massachusetts, U.S. Presidential Candidate
How to Win Your First Election is the ideal how-to book for aspiring candidates, campaign managers, public relations consultants, and students of political science and American government.
-Wisconsin Bookwatch

Customer Reviews

Good book but a little dated
This book was written in 1988 and updated in 1997. Despite the update, it is still dated in some ways .. particularly as to advice on using the computer in your campaign. I think a more up to date book is Judge Lawrence Grey's "How to Win a Local Election." Still, this book is very good in may ways in that it goes over all the aspects of running for local office. It shows how to get organized and how to do the importnant things for a local race, such as door to door campaigning. All in all, this book is helpful to the candidate for local office.

Helpful
It is an extraordinary book for someone who has no idea about how to begin his/her campaign. Some issues are useless outside of USA, but most of them are helpful in democratic countries worldwide. I became conected with my campaign in Mexico City and I expect that Susan Guber help me to be local representative next year (I may write an additional comment by July 7th 2003).
RR