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Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed
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| List Price: | $29.95 |
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Product Description
If you've already taken an expensive seminar, don't read this. It will break your heart. Best selling author and national trainer, Barbara Jennings, has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and more. She explores, explains and illustrates top business efforts, activities and opportunities. With 37 years of experience in staging and home business development, her large format manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, she inspires and makes readers feel and sense they can and will do extraordinary things. It's loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and much more. Comprehensive dual certification courses for the most ambitious students, including visual aids and tools, are also available from the author's website.
For anyone who loves decorating and working with people, staging continues to be a fast growing industry with great profit potential no matter what the economic climate or where one lives. It combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, this guide is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:
- numerous candid before and after pictures of actual, recent projects
- the top mistakes and common problems sellers make
- what stagers must do and understand
- how to identify a home's assets and faults
- how to interview and bond with real estate agents
- how to interview and bond with home owners
- the five ingredients for a successful staging service
- professional image, attitudes and ethics needed
- how to do consultations, submit bids, make presentations
- how to set up the business, licenses to get and so forth
- how to get clients and referrals from multiple sources
- how to profit from consultations and offer full staging services
- how to promote, maintain and sustain the business indefinitely
- how to price services with confidence and ease
- how to protect, organize and prioritize
- 47 staging tricks for instant home appeal
- 107 questions to ask agents and homeowners to help quote services
- detailed pricing guidelines for furnished and empty houses
- legal issues readers should know about
- extensive list of stager tools needed for actual projects
- extensive cleaning and painting guidelines
- a 29-page detailed checklist to make consultations easy
- list of over 300 possible business names
- detailed information on available visual aids, promotional tools, management tools, and dual certification courses.
- 15 handy reproducible forms ready to go
- multiple checklists and handout examples for value added services
Product Details
- Amazon Sales Rank: #17389 in Books
- Published on: 2009-01-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 256 pages
Editorial Reviews
Review
Business collections catering to real estate readers or those seeking careers in home staging will find HOME STAGING FOR PROFIT a unique, important and specific acquisition. Begin in 7 days or less, work from home, and build up a six-figure business with a guide based on the author's years of work. From furniture rental and business record-keeping to check-lists for sellers and enhancement design tips, this manual is a unique 'must' for any library catering to either re-career readers or those seeking tips on home staging. --Midwest Book Review
About the Author
Barbara Jennings, CSS, is director of the
A best selling author of distinction (whose books are well noted for their specifics and detailed information), she has authored 12 books and 6 electronic books such as: Home Staging in Tough Times (print), Home Staging for Profit (print or ebook), Staging Luxurious Homes (print), Staging Portfolio Secrets (print), Getting Paid: Financial Strategies for Stagers (print), Home Staging for Yourself (print), Rearrange It (print or ebook), Decor Secrets Revealed (ebook), Arrange Your Stuff (print), Advanced Redesign (print or ebook, Where There's a Wall - There's a Way (print), Wall Groupings! (print), Pro Art Consulting (print or ebook), and The Secret Art of Hanging Art (ebook). She also developed the highly respected Certified Staging Specialist Designation (CSS) and hosts one of the largest online directories for stagers and redesigners on the internet PLUS a free discussion forum for the exchange of ideas on staging, redesign and decorating in general. Jennings continues to actively develop and pioneer innovative, affordable visual aids, promotional tools, slideshows and CDs, home-study dual certification courses and assorted back-end products to assist readers in promoting and managing a staging and redesign business long term, which are all available at her website, including free monthly design newsletters, the Academy of Staging and Redesign, the International Staging and Redesign Directory and the free discussion forum. Look for more of her books, visual aids and tools at her website. Jennings also teaches how to become a corporate art consultant.
Customer Reviews
Excellent training by a true industry leader and genuine author
I am extremely pleased with this book and other books by this author. The subject is covered about as thoroughly as it can be covered, pointing out many things I never would have thought about on my own. The many before and after pictures illustrate points being made plus there are descriptions of other tools that will help me promote my business.
Most notable and helpful are the great lists: questions to ask real estate agents, questions for homeowners, tools you need to have, the best furniture and accessories to have in inventory, a complete check list of things a stager should evaluate when doing consultations, and different easy ways to price services (my biggest dilemma) and business set-up.
She also talked about professional design training, and tools she makes available which should make the staging work itself easier. How often do you see a book-writer find the tools for you and offer them at sale prices? She couldn't have made it easier to get started and know what to do than if she took you by the hand. That would be nice too, but impractical, I know.
I especially like it that she is transparent about her own success over many years, and that I can go to her website and see testimonials of others who have taken the training. I will refer to this book often because of it's thoroughness and expertise; there is more in it than what you expect because it's a very large book, not like all the others.
That I can write her when I have a question and receive a personal response is comforting; that I can request her monthly newsletter is also a valuable bonus other authors don't offer at all.
There are some authors who talk in generalities because they have something more they want to sell you. So they hold back on the really specific details. Jennings doesn't do that. She lays it all out there for you and you just have to follow her lead to be successful.
Great Resource!
I purchased Home Staging for Profit to find out more about this area of design support. I am a decorator/redesigner and was very pleased to see the amount of detail and information. It contains everything you would need to know to provide these services and how to set up and manage the business. It is very clear and offers a number of lists, forms and other resources. I was so impressed that I have enrolled in the author's training, mainly to get the other books. The book is sometimes repetitive and does offer the other resources, but it is information that is well worth repeating. I would recommend this book highly!
A must for home stagers
I'm switching careers and have decided to try the home staging business. After reading about the author and her experience, I ordered this book and I'm glad I did. It provides the exact information I was seeking. It's informative and written in an extremely easy style to follow. Although some of the information is obvious/basic - (decluttering) - it is important enough it probably should be emphasized. The author even provides a list of potential names for your new business. She also includes a question and answer section in which she provides good guidelines for potential situations. I purchased another book at the same time I ordered this one and there is no comparison. I would definitely recommend this book.
