A great book to start with you're interested in human decision-making. Gladwell provides excellent examples of when snap decisions are good ones & when they are not. It has a lot to do with what we learn from experience & how that feeds our intuition. However, as Gladwell points out, we are often not aware of how those intuitions are formed.

Davenport & Harris describe how a company’s data is transformed into competitive advantage by discussing the types of information used in analytics, the stages of becoming a more analytic corporation, and many examples of companies who have applied analytics to successful operations. An excellent as an overall survey of business analytics as used today.

As de Vinci said, “All our knowledge has its origins in our perceptions.” To learn how most of those perceptions are formed you need to know how people interpret what they see, both from the bottom-up (e.g., visual variables) & top-down (e.g., gestalt laws and expectations). This is the most comprehensive discussion on visual perception & it’s application to the design of products.

Everyone who cares about clear communication of data needs to read this. If you have digested Edward Tufte & Colin Ware’s excellent books, you might not need this, but if you haven’t or need a refresher, this is THE book. An excellent reference, as well as, a wonderful example of instruction with well-placed summaries, invitations to elicit more thought from the reader, and practice exercises.

A very enjoyable review of the research supporting the assertion that what we believe--about what we have done, what we will do, or why--is likely to be an imaginative work of fiction. AND we often don't realize it. Important book for those interested how beliefs are developed (e.g., those in marketing, user experience, or requirements analysts).

A classic in the fields of group decision-making and Web 2.0 that may shake your long-held beliefs about collaboration. Diversity in decision-makers is very important & this book explains why. Also covered are fascinating discussions on topics like advantages & disadvantages of expertise, the prevalence of information cascades, and the value of decision markets.